Charlie’s Wedding, A Play in One Act Essay

Gertie, a black woman, dressed in elegant black satin, stands at the window, her back to the audience. She may be polishing the glass or she may be eves-dropping on the two fashionably dressed white ladies, Mona and Sheila, who sit on a divan directly behind her, facing the audience. Mona: What on earth did he say then, Sheila? Sheila, (smiling coyly): He said he wants to marry me, of course, silly. Mona: But he can’t do that†¦can he? I mean†¦(a pause) Well†¦ you know what I mean. Men like him†¦ Sheila: That’s just the point†¦ men like him†¦they can do whatever they want. Mona: Well, I’m just saying†¦they don’t buy a cow when the milk is so cheap. Sheila: Well, he might buy the cow that gives milk as good as this one does. Mona feigns embarrassment, her hands going to her face as she buries her head in her hands for a moment. Gertie moves to the right and looks at pictures in frames on the mantle of the fireplace, now obviously listening, cocking her head to hear better. Mona: Girl, you have no shame. (Giggles) But you are about to graduate from here anyway. You don’t have to marry, you don’t have to do anything but pack your bags and run, girl. Sheila: But I might just want to get married. Isn’t it what every young lady is reared to do? Aren’t we born and bred to be the wives and ornaments of powerful men? Isn’t it my duty as a woman? Isn’t it my calling? My raison d’etre? (Misprounounces the words) Mona: If it’s what you want, then by all means you should do it. Be my guest. I will dance at your wedding with a cow-bell on. But it’s not going to be to that two-timing Charlie O’Brian, I surely do hope, child. Gertie moves until she is standing at the side of Sheila, picks up a small bowl from the end table and is wiping it slowly. Sheila: Well how can you be so presumptuous? I mean, what do you know about it anyway? And why do you say he is a two-timer? If you know some gossip that I don’t then you are bound by your duty as a woman to tell me. Gertie puts down the bowl and speaks: Yes, Miss Mona, do tell all you know about this two-timing Charlie O’Brian. Do you have some reason to suspect he may not be as morally upright and Christianified as he purports to be? Is he, perhaps†¦a†¦man of low degree? The three women laugh and Gertie takes a seat in the chair, in profile to the audience, putting her feet up on a ottoman and fanning herself from her labor. Gertie: Let me tell you about men†¦ all men. They are idiots†¦all idiots, and Charlie O’Brian is their Lizard King. They are all just big boys. They never grow up and they never think with the head they have on their shoulders. I know you can guess which head it is that they do think with, without me having to say. But they control the money and politics and they control the laws and we have to work around them to get what we want. Now, as for this Charlie O’Brian, he has proposed to half the women in this sorority and that is a natural fact. He got big drunk last Christmas and asked me to run off with him. I told him that for twenty dollars I would run into the pantry with him for a spell, but that is all of the running I meant to do. Child, no man is ever faithful to no woman and I will tell you how you can be sure of what a man is up to. If you think he is faithful to you then he is most likely cheating on you. But if you think he is cheating on you, then he is positively cheating on you. And you can take that to the bank, honey. Sheila: We all know how men are. But Charlie is different. He loves me. He really does Gertie: Sugar, last year he loved Abbie, and the year before that he loved Sara Lynn. He loves a lot of ladies. And lots of ladies love him. But ain’t none of them ever got a brand on his li’l narrow behind. Mona laughs: Gertie, you are such a romantic soul. But you are wrong about Charlie boy. He loves a lot of women but he don’t love any of them. We all know about commercial affection. That’s why there are sporting houses and sporting ladies who can be found in them, and men know all them and they go sow their wild oats and then pray for a crop failure. Charlie O’Brian haunts sporting houses. He is a sporting man. He is going to leave you crying. Sheila looks at Mona, irritated: Well Miss Know It All, that just proves my point, because men don’t marry sporting ladies do they? They marry good girls, from good families. They marry ladies of wit, breeding and sagacity. They go sow those wild oats but then when nesting time comes around they look for a woman who is better than any sporting lady. They look for someone who can entertain for them, can give them sons and can keep their home for them. I don’t care where my man gets his kicks so long as he kicks his boots off at home with me. I am a pragmatic person. I understand the ways of the world. I did not just fall of no turnip truck, and believe it or not, I did not come to this town riding two to the mule. Mona looks at Gertie who shrugs her shoulders, then speaks: Honey, you are missing one very important point. You are too good for Charlie O’Brian. He is beneath you and that’s a fact. You will never be happy with someone like him. He is common as dirt. He is in the trades. He will keep you filled up with a belly-full of children and leave you barefoot and pregnant. He is not good enough for you. Get him out of your pretty little empty head. Now, lets discuss this party, we have to finish these plans. We are really getting short of time now. Christmas will be here before you know it and we can’t wait til the very last minute. Gertie stands and picks up her dust cloth and moves behind the divan, facing the audience, looking down at the other two girls: This party is going to be such a bore. Boy girl, boy girl, boy girl†¦so boring. We should invite some transvestites and some of them folk what you call hermaphrodites of both sexes and let everyone try to guess who is who and who has what and just see how that messes up the seating arrangements. (Laughs) Mona: That would make it a party to remember. Do you know any real transvestites? Oh, I’m sure you do. You are so worldly, Gertie. (Mona and Sheila laugh) Sheila: Well, I’m more interested in making wedding plans than Christmas party plans. I want the wedding to be here. Right in this room. We’ve all have had so much fun here, and there are so many good memories associated with this room. Yes, I’ve made my mind up. I want to come down those stairs (points off stage, left) and I want all my friends to be here and see me on the happiest day of my life. Gertie: Girl, you are serious? You said yes to Charlie O’Brian? Sheila nods and speaks: I told him last night. He said he wants to marry me on New Year’s Eve. I told him I was going to go away for the holidays but he asked me to stay in town. It’s official. I told him I will marry him on New Year’s Eve, just like he wants me to. Mona: Sheila, please, listen to me. Charlie O’Brian is no good. I would never say a word to harm you but I can’t sit here and watch you just dash headlong off of no cliff. He is not the man you think he is. He is not a good person. He is a liar and a fake and he will end up dead or in prison and he will drag you down with him. You are too fine a person to make such a terrible match. You just can’t let yourself sink to his level. Sheila: Mona, please. Why are you doing this? What have I ever done to you that you would disrespect me so much? Charlie is the only man who has ever treated me with any of the common courtesies. He doesn’t paw me, or try to kiss me when we are alone. He behaves like the perfect gentleman. Gertie puts down her dust cloth and moves back to her chair, She pulls it closer to the divan and sits down, leaning forward conspiratorially: Sheila, child, I may be out of place to say this, but Mona is right. That Charlie O’Brian is bad news. Don’t you know he got into a fight with a man over a card game? In a public place? He is one step from disaster all the time. He is a common ruffian when he is drunk and he is drunk most all of the times. He can’t be trusted any further than you could toss a bull by the tail. He is a daddy’s boy and won’t ever be nothing that his daddy don’t let him be. Hasn’t your schooling here taught you anything? It seems at least you would have learned to read men. Child, I’m saying this for your own good, Mona is right, you can’t marry that Charlie fellow. He is not good enough for you. I beg of you to reconsider your answer and tell that Mister O’Brian that you have reconsidered and you find that you cannot become his wife. Sheila buries her face in her hands sobbing Mona leans forward to comfort her, but Gertie gestures for her to stop Gertie: Child, I am sorry that I have made you feel bad but the simple fact is that you have to recognize that what Mona and I are telling you is for your own good and it is the gospel truth. Sheila stands: I don’t want to hear anymore of this. I don’t know how you figure that Charlie is not good enough for me. He has a good position in his father’s business and he can take care of me. I know that it’s not considered proper but he and I have discussed finances. I have agreed to put my trust money into a business proposal which he has become interested in. He is sure it will put us on easy street and I believe in him and I believe in his ideas. His father will finance half of it and I am going to put in the balance. But most importantly, ladies, he loves me passionately. We have spoken of our future together and we have decided to marry quickly without any long engagements. You ladies know I was orphaned and this sorority is what I reckon as my family. It’s the only family I have ever really had. You are all as close to me as blood sisters could be and I do appreciate you trying to look out for my best interest. But you just don’t know Charlie O’Brian like I know him. He wants me for the rest of his life and I want him the same. Sheila walks slowly out of the room, stage left: Gertie, to Mona, in a soft voice: What are we to do? Mona: What can we do? Gertie: Has she lost her mind or is she just yanking our chain? I swear I can’t get a fix on what she is thinking. But I’m prone to think she is believes this. That he is going to marry her. My god, this will destroy her if that is the case. Can we get Miss Edith to ban him? Keep him out of here? Mona: Miss Edith? Ban a paying customer? Are you a crack ho? Gimme a taste of what you is using. I don’t want no whole one†¦ just gimme a li’l taste, girl. Gertie laughs, then speaks: If he came in here and beat her up†¦if he broke her ribs, Miss Edith would ban him. Why let him break her heart? Mona: How long has she been here? Seriously? How can she believe anything a john tells her? She has served her indentures and is going to leave inside of six months with a nice piece of change. Hasn’t she learned anything? This has to be some kind of elaborate joke, don’t you think? You know how she has always been. How she calls us her sisters†¦how she call the house a sorority. She isn’t serious, and she isn’t putting on airs. It is just her way of coping with being a prostitute. But, lordy, what if she is smitten? What if she has fallen for the no good scalawag? Gertie: You want to know what Charlie O’Brian has in mind for a business deal? He wants to buy this house. Do you think he plans to get some funds out of her by saying he will marry her? Maybe we should tell Miss Edith all about this plan. Mona: No, I just had an inspiration. Why don’t we go the other way? Why not talk it up. Go overboard, all out in favor of it? Make it a matter of public record? Announce the engagement. Announce a big wedding right here on Christmas Eve? Let young Mister O’Brian put up or shut up? We just pretend we accept it as a done deal. We just go on with the wedding plans. Gertie giggles at the thought, then speaks: No! Wait†¦We are goin’ to be all decorated up for Christmas. We get Miss Edith to announce the imminent wedding when Charlie gets a few under his belt this coming Saturday night? We tell Miss Edith its just all a big joke on Charlie. We get the piano player to play Here Comes the Bride and let Sheila come down them stairs right there in a white gown. Charlie is all hat and no cattle but we can fix that. I know how. It looks like a win-win situation for us. He either backs out, and looks like a liar and a fool, or he goes ahead and marries a lady of the evening, which will cause his daddy to cut his manhood off so he can’t reproduce. (laughs) It would be so appropriate to have him look like a four-flusher or a fool in front of all his peers. We can get Parson Maybury to hang around just in case we need a few appropriate words†¦in case Charlie is drunk enough to do it. Oh my god, what I wouldn’t give to see him wake up the next morning married to Sheila. Mona: Miss Edith would never let us jack with a customer like that. Gertie: Not if she thinks we’re serious. But so long as we put it to her as an elaborate joke done in good honest fun†¦ It will be perfect for the holidays. We can convince her its entertainment and will bring in some new customers just to watch Charlie O’Brian marry a working girl. Arnie Harris works at City Hall. He will get me a blank marriage license if I ask him sweetly. We have good ol’ Harry on the piano. Todd Baker can take the wedding photos. Most of the men in this town dislike the O’Brians and would enjoy a good laugh at Charlie’s expense. You know, probably fifty per cent of the men in this town have gone up those stairs right there at some time in their life. (points) Then there is forty per cent of the men in this town who wish they could. Which leaves us with about ten percent who would like to take care of the 40 per cent who can’t make it, but that’s another story, but about ninety-five per cent of them do not like the O’Brians. Mona: Oh my god, girl, that would be the funniest thing I ever saw, to have spoilt, rich, pampered goodie two-shoes Charlie O’Brian married in the parlour of the finest House in all of New Orleans. And see the pictures spread all over the Sunday Times- Picayune†¦in the society section. We can make up a guest list. Include the governor’s name. Oh my god†¦girl, you’re a genius. (laughs). We don’t have to say they came, just say they was invited. Every man in town who is not an actual customer is fair game. Miss Edith would have our heads for revealing the names of actual customers but there ain’t no social taboo against revealing names of customers of the competition is there? Gertie: No, I would reckon they are fair game. Mona: We got to let Cloonie in on this. He can get some of the guys to go along with this. Bring in some tuxedos for the wedding party, for the pictures. Get a pen and paper, Gertie, we got to make a list of everything we need. I want it to be just perfect for Mister Charlie O’Brian’s wedding. What do you call them little fancy flowers men wear in their button hole? Well, we even want to get some of them. Oh yes, we have to do this up right. Charlie’s momma may want to send these pictures out to all the relatives who couldn’t actually make it to her son’s social event of the season, a whore-house wedding. Gertis: I’ll check to make sure, but Beaulah usually keeps some of that laudanum on hand for her croupe. If she is out she can get Doc Baines to send over a fresh bottle. Charlie will go to ordering his fancy little stemware glasses full of brandy and benedictine†¦he thinks that’s so posh†¦then he slips into that god-awful fake English accent and goes to calling himself Mister B and B. That sweet mess has such an odor about it that I could pour in a cup of creosote and he wouldn’t ever come close to tasting the difference. He sure won’t notice no dab of laudanum poured in. After a couple of shots of that stuff he will be cocked and primed. He will do what ever he is told to do, and smile while he is doing it. Mona: You know, there aren’t many of our customers who are disliked enough for us to pull this off on them. But Charlie O’Brian is pretty much universally thought to be a piece of human detritus. Everyone thinks he is a smarmy low life. This is perfect. Gertie: well, not totally perfect. We still aren’t sure where Sheila fits into all of this. What she is really thinking. Does she believe Charlie or is she just blowing smoke up our dresses to pass a cold winter day? Mona: Well†¦what difference is it? If she wants to marry him, she is going to end up married, with a ring and a license and she legally owns half his property as well. If she doesn’t, then we tell her it’s just all one big practical joke and we laugh about it. Gertie and Mona stand, Gertie speaks: That’s the thing I miss most about being in the sporting life. I miss the weddings. This is going to be some good fun. (Both women exit the stage, loudly humming The Wedding March)

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Science and Religion Essay Example | Topics and Well Written Essays - 1500 words

Science and Religion - Essay Example Also, through analyzing scientific evidences in comparison with religious dogma, this paper will present balance examination without prejudice for the purpose of finding out the truth. Both science and religion are important aspects of human lives. Consideration of this important issue will surely help individuals to see the relevance and implications in our lives to attain a more meaningful life. The conflict between religion and science had traveled a long way in the field of human history. Way back in the era when the church strongly believed the dogma disseminated by ancient philosophers that the sun and all the planets were revolving around the earth. A religious enmity aroused when Copernicus introduced the concept of heliocentric system, wherein the sun was the central point and all the planets and heavenly bodies were revolving around it. The conflict clashed when a more aggressive Astronomer in the person of Galileo Galilei supported the Copernican theory after he discovered the telescope and thereby pronounced guilty and sentenced by the Pope into a house arrest spending the last eight years of his life (Zoledziowski, 1993). Many people believe that Galileo’s stance has left an indelible mark as a great triumph of science over religion. The effects of heated controversy between science and religion are still being felt today. Since then, many strongly believed that science and religion became mortal enemies and hopelessly incompatible. Over the centuries, scientifically inclined persons have been alienated from religion because they presumed that religion would be an inherent threat to scientific progress. On the other side, religious persons tend to believe that science induces destruction of faith because scientists’ misinterpretation of facts undermines the beliefs of the pious. Such one is William Provine’s, interpretation of Darwin’s theory of evolution. Provine is a professor in the Department of Ecology and Evolution ary Biology at the distinguished Cornell University, As Butt (2005) noted Provine’s interpretation in his keynote address that Darwin’s naturalistic evolution is perfectly understood that one of the clear consequence of this theory is considering life has no ultimate meaning. If life is a product of evolution rather than by creation of an intelligent designer, therefore, life’s existence has no definite purpose. In modern history, it appears that the basic idea of the conflict of science and religion is about the assessment of the universe and its laws, and the very existence of life. While the religious groups strongly believe that life and the universe are created by a superpower deity, or deities, some scientists intensely deny this belief because they reject the idea of miracles, and they bluntly assert that all the laws that govern the universe and the very existence of life on earth can be expounded by logical analysis, as well as denying the divine interv ention. By defining the words religion and science we may seemingly understand why the conflict arises. Obviously, the definition presents two different notions originating from different aspects of human behaviors. Religion is basically related to faith, especially faith on a superpower deity that created all things though not beheld. On the other hand, science is the methodical study of forces, nature and its development, origin of species, wherein conclusive assumptions must be based on analysis of evidence rather than intervention of divine forces. But noticeably, while science is precise in translating the things that surround us, beyond the capacity of science is unearthing of matters related to morality and spiritual meaning

World Literature Essay Example | Topics and Well Written Essays - 1000 words - 1

World Literature - Essay Example The Kite Runner begins with the protagonist, Amir, telling us that the past cannot be forgotten. An instance has been haunting him for the past twenty-six years. As a twelve year old he witnesses Assef, a local bully and his friends, attack and rape Hassan at the annual kite fighting tournament. He stands watching helplessly, unable to rescue of his friend. He commits the ultimate sin of running away leaving Hassan at the mercy of the bullies. After this incident he is unable to face Hassan. Hassan’s presence in the house becomes a constant reminder of his guilt. He feels one of them has to leave the house if he has to forget the incident. Amir frames Hassan for theft and Hassan goes away. With the war striking Afghanistan, Amir and his father are forced to flee. They begin a new life in America. Amir chooses to settle in America as it "had no ghosts, no memories, and no sins" (Hosseini (2003), Kite Runner). Amir becomes an author and marries Soraya. However, his peaceful life is shattered when an old friend, Rahim Khan calls him. Rahim tells him that Hassans son, Sohrab is in Kabul living a life of poverty in an orphanage. He must go to Kabul to save him. This is when his past sins come back to haunt him. He is once again reminded of Hassan and "Those thorny old barbs of guilt bore into me once more, as if speaking his name had broken a spell, set them free to torment me anew" (The Kite Runner). As David Kipen (2003) says â€Å"he sees a chance to redeem himself from the secrets that have left him psychically stranded between Afghanistan and the United States. â€Å" This and Rahims words "There is a way to be good again" (The Kite Runner) become focal points for the rest of the book. According to Damini Raleigh (2007) â€Å"Sometimes we can just catch the ghosts of our past, capture them and undo our future of guilt. Sometimes redemption is just a step away. Sometimes it’s never too late to come back and sometimes there is a

Approcah to Care - Breast Cancer Research Paper

Approcah to Care - Breast Cancer - Research Paper Example Etiology of Breast Cancer Breast cancer is the most common kind of cancer that is prevalent among women in U.S. It is estimated that about 192,000 new cases of breast cancer are found in U.S. alone each year. Substantial clinical evidence suggests that hormones play a critical role in the etiology of various cancers and breast cancer is one of them. Estrogen is the chief stimulant in proliferation of breast cells. The presence of progesterone accelerates proliferation rate further. This is evident from the fact that during the luteal phase of the menstrual cycle, the breast mitotic activity is noticed at its peak (Henderson et al 2002). Clinical Manifestation of Breast Cancer They can be described as per the following. 1. Lump formation or thickening on breasts 2. Peeling, flaking or scaling of the breast skin or nipple 3. Bloody discharge from the nipple 4. Redness of the skin over breast 5. Change in shape and size of a breast (Mayo Clinic 2012). Diagnosis and Staging When cancer i s detected in the breast, a doctor proceeds to find the stage of the disease. It usually starts with a physical examination by a nurse or doctor. Ultrasound and mammography are crucial in diagnosis of breast cancer. The findings of these tests are further confirmed through a tissue biopsy. Mammography is done by taking X-ray of the breast. Ultrasonography is done to ascertain whether a lump is filled with fluid or it is a solid lump. Breast magnetic resonance imaging (MRI) takes several images of the breast to find lesions usually not detectable through ultrasound or mammography. According to the American Cancer Society, breast MRI is advisable to the women who are in high-risk category. The advantage is that it is non-invasive and the person is not exposed to any radioactivity. Breast MRI is a new technology and can be used as an aid to other conventional diagnostic tests (Breast Cancer Diagnosis, 2012). Different stages in the breast cancer can be described as per the following (S tages of Breast Cancer, 2012). Stage I Stage I is bifurcated into two sub-stages as per the following. Stage IA This is a primary stage when the tumor has not spread outside the breast and it is equal to or smaller than 2 centimeters in size. Stage IB In this stage, tumor is not found in the breast but the cancer cells of the size between 0.2 and 2 millimeters are detected in the lymph nodes; or when tumor is equal to or smaller than 2 centimeters along with small clusters of cancer cells (with the size between 0.2 and 2 millimeters) detected in the lymph nodes. Stage II is bifurcated into two as per the following. Stage IIA No tumor is detected in the breast but cance

Role of Ammonia in Hepatic Encephalopathy Essay Example for Free

Role of Ammonia in Hepatic Encephalopathy Essay The human liver is truly amazing, however little is ever said about the organ. Most people probably wouldn’t be able to locate their liver if they’re asked to do so. The second largest organ in the body and weighing about 3 pounds, the liver is located right under your rib cage on the right side of your body. It is the only organ that is able to regenerate. While most organs replace damage with scar tissue, the liver has the ability to replace damaged tissues with new cells. The primary function of the liver is to process food that has been consumed into nutrients and filter out any harmful substances that may be the bloodstream. The liver is responsible for keeping our blood suitable for our bodies. With that understood it saddens me to say that there is an estimated 30 million people living in the U.S. with liver failure. These 30 million people are unable to filter out any harmful toxins that may be flowing in their bloodstream. With time they may began to suffer from Hepatic Encephalopathy. Described as episodes of confusion and altered levels of consciousness Hepatic Encephalopathy is caused by to an accumulation of ammonia in the bloodstream that would usually be filtered out by the liver. Although Hepatic encephalopathy is completely reversible with treatment there are very few treatments available. Pharmaceutical have saved many lives through experimental studies and treatments. Although very controversial; many people choose to participate in these studies in hopes of increasing their chances to live a normal life despite suffering from an ailment. I chose to do my assignment on a double-blinded study on the use of Glycerol Phenylbutyrate (also known as Ravicti) in patients with Episodic Hepatic Encephalopathy. The study was completed by Dr. Don Rockey who is the Chief of Medicine at the Medical University of South Carolina. While delivering his oral presentation which he titled â€Å"Randomized†, Dr. Rockey mentioned â€Å"the study results provide new insight into the importance of ammonia in the pathogenesis of hepatic encephalopathy. Based on its safety profile, Hyperion’s investigational drug, Glycerol Phenylbutyrate shows promise as a novel therapeutic agent.† The study was conducted with a total of 178 patients selected randomly. 50 of who were on the drug Rifaximin which is a drug also commonly used to prevent episodes of heptatic encephalopany. 29 of the 178 patients were placed on placebo and the remaining 30 patients were placed on the active drug Ravicti. If effective those on the active drug Ravicti should expect to see fewer levels of ammonia in the blood, thus resulting in fewer episodes of heptatic encephalopany. Ho = Patients placed on Ravicti will see no change in ammonia levels in the bloodstream and will continue to have Hepatic Encephalopathy episodes. H1 = Patients placed on Ravicti will see change in ammonia levels in the bloodstream and will have little to no Hepatic Encephalopathy episodes. The results from the study conclude that among the 119 patients not on Rifaximin showed a highly statistical significant reduction among treated patients with 10% vs. 32% (p= 0.003.) Among the patients in the active part of the study experienced fewer Hepatic Encephalopathy episodes 21% vs. 36% (p=0.021.) Those in the active study also reported ammonia levels to be significantly lower 45.7 vs. 58.15 umol/L, (p=0.0036) (p 0.01). A concern I noticed while researching this study is the accuracy of the statistical results since this study was two sided this means that curtain results were expected by both the test subjects and its administers. This study was also done on a small population of people, which is a bias in itself since the sample population lacks diversity. Factors like diet, environment and previous medications were not mentioned in the study which also can contribute to hepatic encephalopathy episodes. Another key factor that is important to gaining a reasonable sample through population is a correlation between test subjects. It was never mentioned in the article what type of liver failure the subjects suffer from nor did the article specify the severity of their condition. Works Cited Annes, Shari. HALT-HE Study Underscores Role of Ammonia in Hepatic Encephalopathy.Drugs.com MedNews. Micromedex, Nov. 2012. Web. 13 Nov. 2012. http://www.drugs.com/clinical_trials/halt-he-study-underscores-role-ammonia-hepatic-encephalopathy-14702.html. A New and Unique Way to Measure Liver Function. Liver Disease Questions. Liver Association of America, n.d. Web. 13 Nov. 2012. http://www.hepquant.com/liver-disease-faq.php.

Concussions in football Essay Example for Free

Concussions in football Essay The quarterback drops back into the pocket and begins looking down field towards his receivers. One of the defensive linemen breaks through the offensive line and the quarterback quickly throws the ball away, but not before he is slung to the ground. As the quarterback lands on the ground, his head cracks back and hits the turf with tremendous force; and despite wearing a protective football helmet, the quarterback suffers a severe concussion. Concussions happen weekly in the NFL to players of all positions due to the tremendous force these players are hit with weekly and need to be noted more carefully. The short and long term effects of multiple concussions can be devastating to the human mind. Not only does the brain suffer long term physical damage, players often suffer from long term mental problems. So what is the NFL doing about this? Surprisingly enough, very little. Before we get started, its very important to know what exactly a concussion is. A concussion is the most common type of traumatic brain injury. A concussion involves a transient loss of mental function. It can be caused by acceleration or deceleration forces, or by a direct blow to the head. Whether a player is hit with a helmet to helmet type of hit, a face mask, or just hits his head to hard on the turf; they can all cause serious concussions. Concussions werent taken very seriously until the middle of the 20th century. Often times, if a player said he was ok to go back onto the field after a concussion; the team doctors would let him. Recently, however, the NFL began doing studies on concussions due to the career ending injuries to Troy Aikman and Steve Young. In 1994, the NFL commissioned a research committee to learn more about concussions and the lasting effects that they had on players. The lead investigator, Dr. Elliot Pellman, took a look at videotapes from 174 different concussion instances to determine what designs they could make in the NFL helmet to reduce the amount of concussions that players suffered. Pellman and his colleagues wrote in January 2005 that returning to play after a concussion does not involve significant risk of a second injury either in the same game or during the season. However, a 2003 NCAA study of 2,905 college football players found just the opposite: Those who have suffered concussions are more susceptible to further head trauma for seven to 10 days after the injury. Pellman and his group have also stated repeatedly that their work shows no evidence of worsening injury or chronic cumulative effects of multiple concussions in NFL players. But a 2003 report by the Center for the Study of Retired Athletes at the University of North Carolina found a link between multiple concussions and depression among former pro players with histories of concussions. A 2005 follow-up study at the Center showed a connection between concussions and both brain impairment and Alzheimers disease among retired NFL players. Pellman told the NFL commissioner that half of the players that suffer concussions in game are allowed to return to the game. Pellman has no objections to having the players return because he doesnt think the players risk any significant long term damage by returning. However, many experts completely disagree with Pellman. The Second International Conference on Concussion in Sport met in Prague in 2004 and released the following statement: When a player shows ANY symptoms or signs of a concussion the player should not be allowed to return to play in the current game or practice. Many sports doctors agree that no players should return after concussions for a while because they are extremely susceptible to further brain damage. Many NFL players report having blacked out after returning from a concussion in the same game. According to Pellman though, they are completely fine. Several of the countrys preeminent neurosurgeons and neurophysiologists have grown increasingly concerned that the league is putting players at risk by following Pellmans lead. For one thing, Pellman is a rheumatologist by training a specialist in the treatment of joints and muscles not a neurologist. To be honest, that is all I really need to hear about him. How is a guy that is not even a certified neurologist giving advice to the NFL about the seriousness of concussions? Not only that, Pellman refuses to look at other data regarding concussions because he only wants to look at the data that he extracted from his players. Pellman reportedly left out many different cases involving players with concussions that did not coincide with his data. An associate he worked with said that 850 or so baseline cases were left out of their study when they should have been included. The NFL has to decide how much longer it can afford to send players back into games after theyve been knocked out. How much longer it wants to tell players that multiple concussions pose no threat to their future mental health. And how much longer it wants to keep relying on Elliot Pellmans research to make its calls.

Steps in Company Formation

Steps in Company Formation INTRODUCTION A company is a group of persons associated together for the attainment of a common end, social or economic. Or we can say a company is an association of individuals formed for some common purpose. The company incorporated under the section 3 (1)(i) of the Companies Act 1956 or some earlier company Acts. Companies incorporated under the companies Act 1956 are mostly business companies but they may also be formed for promoting art, research, charity, commerce, or any other useful purpose. A company, formed and registered under the Company Act, is regarded by law as a single person, having specified rights and obligations. The law confers on a company a distinct legal personality, with perpetual succession and a common seal. OBJECTIVE OF THE TERM PAPER The objective of the company formation is To know, grasp the application of the corporate business law. To know about the essential step to company formation To know what are the essential documents regarding to the company formation. To know about the legal formalities that is required for the formation of company. FORMATION OF PUBLIC STEEL INDUSTRY STEP 1- SELECTION OF THE TYPES OF THE COMPANY:- We are forming PUBLIC COMPANY, section 3(1) (iv) of the companies Act 1956. We establish a steel industry. It is basically the manufacturing industry of steel. STEP 2-SELECTION OF NAME FOR THE PROPOSED COMPANY:- For the selection of name for the company following measures are taken by my team members:- CIRCULARS:- GENERAL CIRCULARS which are issued by the GOVERNMENT OF INDIA, MINISTRY OF FINANCIAL AND CORPORATE AFFAIRS. It is send or issued to all the registrars of the company and it is also issued to the regional and board of directors of the company. We have kept in all the parameters regarding the formation and naming of the steel company in steel sector. For example, we have kept in mind what all things and legal aspects are important for the formation of company and what all are its requirements. ACTS AND BILLS:- After we had finished up with the circulars and other legal formalities under company bill we then move to billing part. Under this various clauses are involved such as:- Short title Commencement and application Memorandum Articles of association Companys register charges Removal of board of director MEMORANDUM OF ASSOCIATION THE COMPANY ACT, 1956 MEMORANDUM OF ASSOCIATION OF GANDHI TELECOM LTD Contents of Memorandum: The memorandum of association of every company must contain the following clauses given below:- Name clause- The name of the company is mentioned in the name clause. A public limited company must end with the word Limited Name of company:- Gandhi Telecom ltd. Gupta Telecom ltd. Prashant Telecom ltd. Sham Telecom ltd. Dines Telecom ltd. Gupta telecom name is already registered Prashant is not suitable for the company Sham and Dines not agreed by the members. So we decided the name GANDHI TELECOM LTD Registered Office clause- 176, urban estate, Industry area, Phagwara, pin code: 144401 Object clause- This clause is the most important clause of the company. It specifies the activities which a company can carry on and which activities it cannot carry on. The company cannot carry on any activity which is not authorized by its MOA. This clause must specify:- To provide communication service as like local calls, S.T.D calls, local and National SMS across India and I.S.D calls. To provide value added service. To provide internet services. To provide broadband services. TO increase the market share. To provide the wider range network. OBJECTS OTHER OF THE MAIN OBJECT ARE: To enter into arrangement for sharing profit, union of interest, cooperation or joint venture with any person firm or company. To appoint to deal with or to act as agents, sub agents, dealers, sub-dealers, Distributors for selling or purchasing or dealing with the product s or services related to the business of the company. To do all such acts and things as may be necessary to carry out business of the Company. Liability clause:- The word company in this memorandum when company applied otherwise then to this company shall whenever the context so required or admits be deemed to include any authority, partnership or other body of person whether domiciled in India or elsewhere. The liability of the member is limited by share. The authorized share capital of company is Rs. 50, 00,00000 Submission of document of the Company: For the registration of the company, it is essential to ascertain from the Registrar Of Companies if the proposed name of the company is approved. Then the following documents duly stamped together with the necessary fees are to be filled with the Registrar. Memorandum of association, prepared according to the company act 1956, and signed by at least 7 persons in the case of public company. And duly signed by subscribers. The Articles of association, the public ltd company is limited by guarantee and private companies are limited by shares. The agreement, if any, which the company proposes to enter into with any individual for appointment as its managing or whole time director or manager [sec. 33(1)]. The list of the directors who have agreed to become the first directors of the company and their written consent to act as director and take up qualification shares. A declaration by any of the following persons, an advocate, an attorney or a pleader, a chartered accountant , or a person named in the articles as director, manager, or secretary of the company. The registration fees of a company are fixed on the graduated scale on the amount of nominal capital or the number of members. There is also a filing fee per document. If the Registrar is satisfied that all the required documents of the act have been compiled with, he will register the company and issue a certificate called the Certificate of Incorporation. FORM NO. 1 Registration No. of Company 14456. Nominal Capita: Rs50crore . THE COMPANIES ACT, 1956 Declaration of compliance with the requirements of the Companies Act, 1956 on application for registration of a company [Pursuant to section 33(2)] Name of Company GANDHI TELECOM LTD Limited/Private Limited Presented by Sham sunder Gandhi I, ., of do solemnly and sincerely Declare that I am [1] major who is engaged in the formation of the company, or a person Named in the articles as a director/manager/secretary of the Limited/Private Limited. And that all the requirements of the Companies Act, 1956, and the rules thereunder in respect of matters precedent to the registration of the said company and incidental thereto have been complied with. And make this solemn declaration conscientiously believing the same to be true. Date 25-11-2009 Sham sunder Place phagwara Signature Witness Rajesh Sham Sunder Designation 1. An advocate of the Supreme Court of the NOA . High Court, an attorney or a pleader entitled to appear before the ..NOA. High Court or a chartered accountant practicing in India. 2. State whether director, manager / secretary /advocate/ chartered account. FORM NO. 18 Registration No. of the Company 14456 Nominal Capital: Rs50crore THE COMPANIES ACT, 1956 Notice of the situation/change of situation of registered office [pursuant to section 146] Name of the company GANDHI TELECOM LTD Notice is hereby given that - (a) the registered office of the company is situated .with effect from 22-11-2009 [date] (b) the situation of the registered office of the company of was changed from NOA to with effect form . [date] Situation of registered office falls under the jurisdiction of (name of the police station).* Dated this Day of 19 Sham sunder Signature SHAM SUNDER GANDHI Name (In Block Capitals) Sham Sunder Designation . FORM NO 29 Registration No. of Company ..14456 Nominal Capital Rs. 50crore. THE COMPANIES ACT, 1956 Consent to act as director of a company and/or undertaking to take and pay for qualification shares [pursuant to section 264(2)/266(I)(a) and 266(1)(b)(iii)] Name of company .GANDHI TELECOM Limited Presented by ..SHAM SUNDER. To the Registrar of Companies NOA. . I, the undersigned, hereby testify my consent to act as director of the .. limited, .. pursuant to section 264(2)/266(1)(a) of the Companies Act, 1956 and certify that I have not been disqualified to act as a director under sections 267 and/or 274 of the Companies Act, 1956. I, the undersigned having consented to act as director of the Limited, also hereby undertake to take from the said company and pay for .. shares of Rs. .. each, being the number/value of the shares prescribed as the qualification shares for the office of director of the said company. Name and surname in full and fathers names Address Occupation Date of birth Nationality Signature 1 2 3 4 5 6 Vijay Kumar Mehli gate, Phagwara Business 15-4-1984 INDIAN Vijay Signature: SHAM SUNDER.. Designation .Sham Sunder.. Dated the day of .. 19 Notes: (1) Delete the portion not applicable. (2) If a director signs through his agent authorised in writing, the authority must be produced before the Registrar. (3) In case of undertaking to take and pay for qualification shares, the from should be accompanied by the necessary stamp duty. FORM NO. 32 Registration No. of Company 14456. Nominal Capital Rs. 50CRORE THE COMPANIES ACT, 1956 Particulars of appointment of directors and manager and changes among them [Pursuant to section 303(2)] Name of Company .GANDHI TELECOM LTD Presented by SHAM SUNDER Note: If a company has no particulars to be included in one or two of the headings ‘A ‘B and ‘C the parts containing those headings (in respect of which the company has no particulars to be included) need not be filed. A. Appointment of and changes among directors. Name or names and surname in full Fathers/ husbands name Usual residential address Nationality Date of appointment or change Brief particulars of changes 1 2 3 4 5 6 1. vijay kumar Madan Baanga Mehli Gate Phagwara INDIAN 10-4-2009 NO Notes: (1) A note of changes should be made in column 6 e.g. by inserting against the name of new director, etc. the words â€Å"in place of and by indicating against the name of the former director, the cause for the change, e.g. by death, resignation, retirement by rotation, disqualification etc. (2) In case of managing director, his designation should be stated with his name in columan1. B. [***] C. Appointment of and changes in manager ship and secretary ship. Name or names and surname in full Fathers/ husbands name Usual residential address Nationality Date of appointment or change Brief particulars of changes 1 2 3 4 5 6 Rajesh Kumar Pardeep kumar jalandhar INDIAN 10-4-2009 NO Dated the day of ..19 Signature .SHAM SUNDER. DesignationSham Sunder.. Notes: (1) For the purposes of this form, particulars of a person appointed as manager within the meaning of section 2(24) of the Companies Act, 1956 need be given. (2) A note of change as also the cause of change e.g. by death, resignation, removal, disqualification, etc. should be stated in column 6. Article of Association The Gandhi telecom Limited contains following rules and regulations and also bye-laws for the internal management of the affairs of a company. The articles are next in importance to the Memorandum of Association which contains the fundamental conditions upon which alone a company is allowed to be incorporated. They are as such subordinate to, and controlled by, the Memorandum. Contents of Articles Share capital The Share capital of the company is Rs. 50, 00, 00,000 (Rupees fifty crore only). They have been divided into 10 crore Equity shares of Rs.100 each (Twenty rupees only), with the provision of the company Act, 1956 Capital of the company The capital of the company may increase from time to time, by the creations of the new shares. This increase in the amount is to be divided among all the shares holders. Reduction of capital The Company may subject from time to time by special promise will reduce its capital or Share Premium Account in any manner for the time being authorized by law and capital may be paid off in the future. Share and certificate The share certificates will be issued free of cost to all the shareholders of the company. The shares in the capital shall be numbered progressively according to their value. Any share forming part of any increased capital of the company shall be under the control of the Directors who may issue and allot or otherwise dispose of the same or any one of them to such persons n such proposition and on such terms and conditions. Acceptance of shares Any application signed by or on the applicant for shares in the company followed by an allotment of any share there in shall be an acceptance of shares within the meaning of these Articles. Renewal of Share Certificate No fee shall be charged for the issue of new shares certificates in the replacement of the old ones. Calls on shares Company may from time to time, subject the terms on which any shares may have been issued and subject to the conditions o allotment which is passed at a meeting of the Board. Share warrant The company may issue share warrants subject to and in accordance with the provisions of sections 114and 115. The Board may in its discretion with respect to any share which is fully paid up on applications in writing signed by the persons registered as holder of the shares. Transfers of shares The transfer of shares from one person to the other person will be made but with the information of the company. This change will be also made in the companys shareholders Catalogue. Forfeiture of the shares The shares of any shareholder can be cancelled if he or she is not able to pay the payment. The forfeiture of a share shall involve extinction, at the time of the forfeiture, of all claims and demands against to the Company in respect of the share and all other rights incidental to the share, except only such of those right as by these Articles are expressly saved. Surrender of shares The Directors may subject to the provisions of the Act, accept a surrender of any from or by any member desirous of surrendering them on such terms as they think fit. Lien on shares The company shall have a first lien upon all the shares, not being fully paid up shares registered in the name of each member and upon the proceeds of the sale thereof for all money called or payable at a fixed time in respect of such shares and no equitable interest in any share shall be created except upon the footing and condition here of is to have full effect. Winding up At the time of winding up the company is going to liquidate all its assets and the amount from the liquidation of the assets will be distributed to the debentures holders and preference share holders first and then afterwards the rest of the amount to the equity share holders. PROSPECTUS General information: Name : GANDHI TELECOM LIMITED Address: 176, Model Town, Industrial Area, Phagwara. Name of stock exchange: Ludhiana Stock Exchange Jalandhar Stock Exchange Chandigarh Stock Exchange Amritsar Stock Exchange Provision of Sub section (1) of section 68 A of the companies Act, 1956 relating to punishment for fictitious Applications. Statement/ declaration about refund of the issue if minimum subscription 90% is not received within 90 days from closure of the issue. Declaration about the issue of allotment letters/refund with in a period of 10 weeks and interest in case of any delay in refund at the prescribed rate under section 73(2) (2a) Date of opening of the issue: 12-december-2009 Date of closing of the issue: 18-12-2009 Date of earliest closing of the issue: 16-12-2009 Name and address of auditors: Vijay deep, Jalandhar. Capital structure of company Authorized Capital: 50 crore Issued capital: 40 crore Subscribed capital: Paid up Capital: ii. Size of present issue giving separately reservation for preferential allotment to promoters and others. Paid up capital: a. after the present the issue b. after conversion of Debentures Term of the present issue Term of present issue Terms of Payments. Right of the instruments holders How to apply-availability of forms, prospectus and mode of payment Any Special tax benefits of the company and its shareholders. Particulars of the issue: Objects To provide communication service as like local calls, S.T.D calls, local and National SMS across India and I.S.D calls. To provide value added service. To provide internet services. To provide broadband services. TO increase the market share. To provide the wider range network. To provide telecom networks and to run and maintain telecom services like basic/fixed line services, cellular/mobile services, paging, video-text, voice mail data systems, private switching network services, transmission networks of all types, computer networks like local area network, wide area network, Electronic Mail, Intelligent network, Multimedia communication systems or the combinations thereof. To promote establish Companies, Funds, Associations or Partnerships for providing telecom networks and/or to run and maintain telecom services like basic/fixed line services, cellular/mobile services, paging, videotext, voice mail and data systems, private switching network services, transmission network of all types, computer networks i.e. local area network, wide area network, Electronic Mail, Intelligent network. To guarantee/ counter guarantee the obligations of any of its subsidiary/ associate/ group companies and/or other companies in which the company has equity interest under any agreements/ contracts/ debentures, bonds, stocks, mortgages, charges and securities. Project cost Means of financing (including contribution of promoters) Company management and project History and main objects and present business of the company. Promoters and their background Name, addresses and occupation of manager, managing director Location of the project Collaboration, The products Following particulars in regard to the company and other listed companies under the same management within the meaning of section370(IB),which made any capital issue during the last 3 years. Name of the company: Gandhi Telecom limited Year of issue: 2009 Type of issue: Public (Public/Rights/composite) Amount of issue: Date of closure of issue Date of completion of delivery of share/debenture certificates. Date of completion the project Where object of the issue was financing of a project Rate of dividend paid Outstanding litigation pertaining to- Matters likely to affect operation and finances of the company including disputed tax liabilities of any nature; and Criminal prosecution launched against the company and the directors for alleged offences Management perception of risk factors (example: sensitivity to foreign exchange rate fluctuations difficulty in availability of raw material in marketing of product cost/time over run etc. SHRILONG Now therefore in consideration of the mutual covenants set forth herein and intending to be legally bound , the parties here to agree as follows. 1. Terms of agreement : This agreement will be begin [13-11-09] and will end [13-11-2010]. Either party may cancel the agreement in between [15 days] notice to other party in writing by certified personal delivery or by mail. 2.Time needed by them : It is Needed that your company employee will spend approximately [150] hours in these three months contract with the obligation of this contract. In a week a employee must devote minimum of [10] hour by taking care of their personal problems. 3. Place of services : According to the Contract at a location of consultanatss only be considered. The consultant will perform services on seminar halls, auditorium, or any other places as necessary to perform these services according to this agreement. 4. Payment made : We perform services on the rate of Rs 400/hr for work performed in accordance with this agreement extra time will be charged, on services provided. Payment must occurred on first three days of every month. 5. Confidential information : The [Gandhi Telecom ltd] agrees that any information recived during their contract period which concerts to personal, Confidence and will not be revealed to any other persons, firms and organizations. 6. In Witness Where of : The parties here to have excuted this Agreement as of the day and year First above written†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. REFERENCE TO THE INTERNET www.mca.gov.in www.vakeel.com www.roc.com

Languages :: Personal Narrative Foreign Papers

Languages i'm torn/rejecting outfits offered me/regretting things i've worn -Ani Difranco, "Pale Purple" Bilingual people make me feel guilty. I read somewhere that in Sweden as well as many Asian countries schoolchildren are required to learn two languages at the very least, one of them English. I feel proud as a speaker of excellent English. This is in part because the United States is such a powerful entity (the "dominating world power"), but I don't want to think about that. However, when I spent time in Brazil with my Portuguese-speaking native mother, I was a gringa; my English forming gravel in the mouth, harsh and jarring against the smooth samba-based rhythms of Portuguese. I was the colonialist, the military colossus, the politicians and baby-kisser. I was the United States. This feels deja vu. I have written this essay before. It got me into New York University. Then it was about finding a cultural niche during a four-week tourist vacation in Rio, Sao Paulo, and Bahia one summer. I postulated, "Up until the summer of 1998, the culture limb of my body sculpture was not yet carved. Rio took up the chisel, and Bahia the hammer. . . I . . .danced the samba. . .and gained a cultural identity." The power of the mind is overwhelming: I cannot distinguish whether I truly believed that I became Brazilian on that trip to my motherland or if I just thought such a "poignant" essay-where I come to the realization that I do not need to speak the language to be Brazilian-would get me into college. My mother is trilingual; she speaks Spanish, Portuguese, and English fluently. She has this uncanny ability to recognize the rhythms of foreign languages (foreign. . . what an alienating word that is). "What language are they speaking, mommy?" became a common question whispered when walking down the street. At one point, she worked for the New York City court system as a translator. And I, I speak but English. Only English. Beautifully, but still. As I wrote in that fateful essay, "When I was two I knew more Portuguese than I know now." I picked up a few basic phrases when I visited-"where's the bathroom?" and "I like chicken"-but the only thing I've retained is how to introduce myself. Eu me chamo Lila. I blame most of this on my father. His line was "speak English to her.

The Importance of Memory Essay -- Personal Narrative Writing

The Importance of Memory I remember lying in my bed one night when I was six years old, staring at the ceiling in the darkness, covers pulled up to my chin, thinking, â€Å"Someday, I’ll wake up and I’ll be twenty years old. And someday I’ll wake up and be forty. What will I look like? What will I be doing? Will I be happy? Will I remember what it was like to be six?† Memory has always been a concern of mine – mainly, is mine deficient somehow? Everyone else seems able to remember the minutiae of their childhoods, while mine seems mostly fuzzy at best. Sometimes I’ll get little snatches of an image or a feeling, summoned by something I’ve seen or smelled or heard, or sometimes a memory will just float to the surface, unasked for. And other times, I’ll consciously try to conjure up a particular scene or moment, but my efforts are unsuccessful more often than not. I’m twenty-one. I’m probably a foot and a half taller and twice as heavy as my six-year-old self. I’m in school, reading and writing a lot, trying to figure out my life, wondering (still) what forty will be like. Sometimes I’m happy, sometimes I’m not. I aim for contentment now, mostly. This is what I remember. I’m in first grade. My teacher is Ms. Schultz. She would make the perfect grandmother: a bit chubby, short silvery-blonde hair, smiling blue eyes that crinkle in the corners, and a wardrobe consisting primarily of pink and purple sweatshirts, all cute-fluffy-animal-themed. Her face is so soft-looking I want to reach up and touch it. She likes blue eyeshadow. I’m good at first grade. The other kids like my drawings. I know not to color the sky as a one-inch blue strip at the top of my paper. I like drawing horses and unicorns and Pegas... ... and whites. I race raindrops as we coast along the highway. I guess I remember more than I thought. People tell me it’s a terrible tendency I have sometimes of focusing on the past. They say, â€Å"You should live in the now.† They insist, â€Å"You should enjoy the present.† I feel guilty at first, but I smile to see through the eyes of a six-year-old again. The guilt slides away easily because I know not to let a cloud of memories obscure the present, to freight the moment with past regrets. Instead, I use my memories to elevate my experiences now, to see everything around me with greater clarity. The past gives every moment a little more meaning. To me, it seems critical to know where and whence I came from, how I came to be like this, to think the way I do or act the way I do. Memory offers a claim of permanence, a means of positioning myself in time and in space.

Macroeconomic Equilibrium :: Economics

Macroeconomic Equilibrium Introduction Macroeconomic equilibrium for an economy in the short run is established when aggregate demand intersects with short-run aggregate supply. At the price level Pe, the aggregate demand for goods and services is equal to the aggregate supply of output. The output and the general price level in the economy will tend to adjust towards this equilibrium position. If the price level is too high, there will be an excess supply of output. If the price level is below equilibrium, there will be excess demand in the short run. In both situations there should be a process taking the economy towards the equilibrium level of output. Consider for example a situation where aggregate supply is greater than current demand. This will lead to a build up in stocks (inventories) and this sends a signal to producers either to cut prices (to stimulate an increase in demand) or to reduce output so as to reduce the build up of excess stocks. Either way - there is a tendency for output to move closer to the current level of demand. There may be occasions when in the short run, the economy cannot meet an increase in demand. This is more likely to occur when an economy reaches full-employment of factor resources. In this situation, the aggregate supply curve in the short run becomes increasingly inelastic. The diagram below tracks the effect of this. We see aggregate demand rising but the economy finds it difficult to raise (expand) production. There is a small increase in real national output, but the main effect is to put upward pressure on the general price level. Shortages of resources will lead to a general rise in costs and prices. Impact of a change in aggregate supply Suppose that increased efficiency and productivity together with lower input costs (e.g. of essential raw materials) causes the short run aggregate supply curve to shift outwards. (I.e. an increase in supply - assume no shift in aggregate demand). The diagram below shows what is likely to happen. AS shifts outwards and a new macroeconomic equilibrium will be established. The price level has fallen and real national output (in equilibrium) has increased to Y2. Aggregate supply would shift inwards if there is a rise in the unit costs of production in the economy. For example there might be a rise in unit wage costs perhaps caused by higher wages not compensated for by higher labour productivity. External economic shocksmight also cause the aggregate supply curve to shift inwards. For example a sharp rise in global commodity prices. If AS shifts to the left, assuming no change in the aggregate demand curve, we expect to see a higher price level (this is known as Macroeconomic Equilibrium :: Economics Macroeconomic Equilibrium Introduction Macroeconomic equilibrium for an economy in the short run is established when aggregate demand intersects with short-run aggregate supply. At the price level Pe, the aggregate demand for goods and services is equal to the aggregate supply of output. The output and the general price level in the economy will tend to adjust towards this equilibrium position. If the price level is too high, there will be an excess supply of output. If the price level is below equilibrium, there will be excess demand in the short run. In both situations there should be a process taking the economy towards the equilibrium level of output. Consider for example a situation where aggregate supply is greater than current demand. This will lead to a build up in stocks (inventories) and this sends a signal to producers either to cut prices (to stimulate an increase in demand) or to reduce output so as to reduce the build up of excess stocks. Either way - there is a tendency for output to move closer to the current level of demand. There may be occasions when in the short run, the economy cannot meet an increase in demand. This is more likely to occur when an economy reaches full-employment of factor resources. In this situation, the aggregate supply curve in the short run becomes increasingly inelastic. The diagram below tracks the effect of this. We see aggregate demand rising but the economy finds it difficult to raise (expand) production. There is a small increase in real national output, but the main effect is to put upward pressure on the general price level. Shortages of resources will lead to a general rise in costs and prices. Impact of a change in aggregate supply Suppose that increased efficiency and productivity together with lower input costs (e.g. of essential raw materials) causes the short run aggregate supply curve to shift outwards. (I.e. an increase in supply - assume no shift in aggregate demand). The diagram below shows what is likely to happen. AS shifts outwards and a new macroeconomic equilibrium will be established. The price level has fallen and real national output (in equilibrium) has increased to Y2. Aggregate supply would shift inwards if there is a rise in the unit costs of production in the economy. For example there might be a rise in unit wage costs perhaps caused by higher wages not compensated for by higher labour productivity. External economic shocksmight also cause the aggregate supply curve to shift inwards. For example a sharp rise in global commodity prices. If AS shifts to the left, assuming no change in the aggregate demand curve, we expect to see a higher price level (this is known as

Key Enm4

ENM411 Market leader –Upper-Intermediate 1 UNIT 1-7 Listening |SPRING2010 |SUM2011 |FALL2011 |SPRING2012 | | | Midterm: Builder Higher Test 2, Part 1, Part 2 Cambridge BEC Higher 1- Test 1, Part 1 Cambridge BEC Vantage 2, Test 1, Part 3 Cambridge BEC Higher 1- Test 2, Part 1 Cambridge BEC Vantage 2, Test 4, Part 3 Cambridge BEC Higher 4, Test 3, Part 1 Cambridge BEC Vantage 4, Test 3, Part 3 Final Exam Cam Higher 3-Test 3, Part 1 Builder Higher Test 2, Part 3 Cambridge BEC Higher 2, Test 1, Part 1 Cambridge BEC Vantage 2, test 2, Part 3Cambridge BEC Higher 1- Test 3, Part 1 Vantage Builder, Test 2, Part 3 Cambridge BEC Higher 2, Test 3, Part 1 Cambridge Pass Vantage Self-study, Test 1, Part 3 Resit Pass Vantage self study- Test 2, Part 1, Part 3 Cambridge BEC Higher 2, Test 2, Part 1 Cambridge BEC Vantage 2, Test 3, Part 3 Cambridge BEC Higher 1- Test 4, Part 1 Pass Vantage self-study, Test 1, Part 3 Cambridge Builder Higher, Test 1, Part 1 Cambridge BEC Vantage 4, Test 4, Par t 3 WRTITING Midterm: Your Managing Director is considering how to improve the company’s internal communications, Write a proposal for the Managing Director:Final: Midterm: An international fund is offering grants to small businesses to improve their facilities. Write a letter FE: Your company is considering appointing someone as your assistant,Write a report for your manager, describing: Resit: The graph below shows the profit and loss made on three new products (A, B and C) in the year following their introduction to the market. Using the information from the graph, write a short report READING Midterm Pass Cambridge BEC Higher Selfstudy p. 33 Cambridge BEC Vantage 2, Test 3 Part 2, p. 60 Cambridge BEC Higher 1, Test 1 Part 3, p. 22. Control Key and Word – Text and Graphics.Cambridge BEC Vantage 3, Test 1 Part 4 Cambridge BEC Higher 2, Test 1 Part 1 Cambridge BEC Vantage 2, Test 2 Part 3, Cambridge BEC Vantage 4, Test 1 Part 4 Cambridge BEC Higher 1, Test 2, Part 1 V antage Self study, Test 2, Part 3 Cambridge BEC Higher 1, Test 3, Part 1 Cambridge BEC Vantage 1, test 2, part 4 Final BEC Vantage Masterclass Unit 4, Workbook p. 10 Cambridge BEC Higher 2, Test 1, part 2, p. 20 Cambridge BEC Vantage 2, Test 4 Part 3, p. 82 Cambridge BEC Vantage 4, Test 4 Part 4 Cambridge BEC Higher 1, Test 1 Part 1 Cambridge BEC Vantage 2, Test 1 Part 3, Cambridge BEC Vantage 2, Test 2, Part 4Cambridge BEC Higher 2, Test 3, Part 1 Pass BEC Vantage Self-study, Test 2, Part 3 Cambridge BEC Higher 4, Test 3, Part 1 Cambridge BEC Vantage 4, Test 2, Part 4 Resit Cambridge BEC Vantage Self-study, Test 1, Part 4, P. 24 Cambridge BEC Vantage 2, test 1 part 2, p. 20 Cambridge BEC higher 2, test 2, part 3 p. 30 Cambridge BEC Vantage Self Study, Test 4 Part 4 Cambridge BEC Higher 4, Test 4, Part 1 Cambridge BEC Vantage 3, Test 1 Part 3 Cambridge BEC Vantage Self study, Test 3, Part 4 Cambridge BEC Higher 4, Test 3, Part 1 Vantage Self study, Test 3, Part 3 (used) Builder High er , Test 1, part 1Pass BEC Vantage Self study, Test 2, part 4 Grammar and Vocabulary Progress Test 1 + Midterm block 1 + Final Exam + Resit MC Unit 1 This invention reduced production time by a†¦Ã¢â‚¬ ¦ of months, and Freudenberg consequently became one of the biggest tanneries in Europe. issue problem trouble matter Installing an automated system means data is now†¦Ã¢â‚¬ ¦ only once but can be access by anyone in the company. penetrated entered put placed I have received numerous complaints that Meetup is†¦Ã¢â‚¬ ¦ people with unwanted emails. bombarding falling pouring flowing When †¦Ã¢â‚¬ ¦ , effective communicators are good at giving information. peak speaking spoken to speak The manager recommends †¦Ã¢â‚¬ ¦ email only three times a day, allocating a set period of time to deal with it. checking to check check checked If you say something under your †¦Ã¢â‚¬ ¦, you whisper or say it very quietly. mouth ears tongue breath It is easy to †¦Ã¢â‚¬ ¦ t he difference between the banknotes used in the country. say speak tell talk Good communicators do not ramble and lose †¦Ã¢â‚¬ ¦ of the main message. meaning light sense sight A †¦Ã¢â‚¬ ¦ person always keeps his or her attention fixed on what he or she wants to achieve. uninhibited focused eloquent succinctWhen somebody is dismissed from the job, we can say that they have†¦Ã¢â‚¬ ¦ got the boot got the shoe got the sandal got the slipper He was unable to express his disagreement although he is generally †¦Ã¢â‚¬ ¦. amicable assertive accessible agreeable Identifying the subgroups within an organization and making sure each group feels valued and respected can do †¦Ã¢â‚¬ ¦ more to encourage the sharing of information. further far many lot Good communicators make their †¦Ã¢â‚¬ ¦ clearly and avoid technical terms, abbreviation or jargons. points means thought perceptions Not all politicians are eloquent. Some of them even use an†¦Ã¢â‚¬ ¦ autocue notepad sticker auto noteInstalling an automated system means data is now †¦Ã¢â‚¬ ¦ only once but can be accessed by anyone in the company, wherever they are. paced registered admitted entered 1. Good communicators maintain eye contact and have a relaxed body language when speaking; they really take in what people say. in on at up 2. The speakers went on and on and did not get to the point. I had no idea of what they were rambling about. Rambling digressing interrupting engaging 3. Good communicators sometimes digress and leave the main point to add information and details. However, they will not ramble and lose sight of the main message. Confuse digress explain larify 4. It's useful to allocate a set period of time to process your inbox, rather than checking it sporadically throughout the day. Allocate indicate deliver distribute 5. The company’s advertising emphasizes that it provides a personal health service tailored to the individual needs. Met tailored satisfied fixed 6. A brave new world is a world in which society has been transformed by technology and science. Brave progressive modern courageous 7. It is easy to tell the difference between the banknotes in the US and the UK. Say tell speak ask 8. He would like to know whether he stands a chance of getting promoted or not.Hang on a second. I am afraid that we are duplicating work because I also asked my department to do this. Copying duplicating wasting imitating 9. Breakdown in communication can bring the world to a halt today. Stop halt cancel interruption 10. If something is in the air, you feel that it is happening or about to happen. air sky hand atmosphere 11. The†¦Ã¢â‚¬ ¦.. articulate people express thoughts and feelings easily and clearly so that almost everyone can understand. Responsive eloquent persuasive articulate 12. He seems so uninhibited here. He behaves and speaks freely and does not care what other people may think. Incoherent rticulate uninhibited inarticulate 13. By creat ing a relaxed atmosphere, good presenters can easily establish rapport for the audience. And a good rapport, as many presenters will tell you, is half the battle. Set up form establish find 14. The collapse of the company will have repercussions for the whole industry Percussions discussion recession repercussions Extra Disruptive technology is a new technology, such as computers and Internet, which has rapid and major effect on technologies that existed before. The tariff for something is a list of prices, especially ones which vary according to the time or day of use.When somebody is dismissed from the job, we can say that they have Got the boot Got the shoe Got the sandal Got the slipper A lazy employee who only pretends to work is said to be Swinging the lead Fillblank 1. If something is in the a(ir/air), you feel that it is happening or about to happen. 2. Information o(verload/overload) means that decisions about what to read amongst thousands of potential books and articles i s a highly problematic task. 3. I can’t make head or t(ail/tail) of that badly written report. 4. If you give somebody a low-d(own/down) you tell them all the information they need to know. . If you a(ir/air) your views, you express your opinions about something in public. 6. Despite his great s(ense/sense) of humor, he often find it difficult to respond to his audience. 7. â€Å"R(edundancy/redundancy)† is the situation when someone loses their job because their employer does not need them. 8. Good presenters establish good r(apport/rapport) with the audience. 9. A(rticulation/articulation) is the formation of clear and distinct sounds in speech. 10. An open p(lan/plan) office is the one which has few or no walls inside, so it is not divided into smaller rooms. 11.A l(ine/line) manager is a person with direct managerial responsibility for a particular employee. 12. Internal communication can be one of the hardest nuts to c(rack/crack) in business. I am not sure whethe r or not I s(tand/stand) a chance of being promoted soon. As he couldn’t attend the meeting, she is giving a summary of the main point to put him in the p(icture/picture). If you are at a l(oss/loss) for words, you are unable to say anything because something surprising or totally unexpected has happened. If someone drops a h(int/hint), he or she makes a suggestion in an indirect way. Unit 2In the short term, firms may experience increased risk and decreasing profits when†¦.. going international. Going Traveling Cruising Arriving The main target of the anti-globalization movement is corporate power, not capitalism, but these perspectives do not necessarily exclude one another. progress Movement Arrival Motion Because of the budget†¦. , this year's focus has been to add value to increase sales without impacting gross profit margin. lack emptiness constraints complications We †¦Ã¢â‚¬ ¦ out promotional activities for various companies in the internet through class ified websites. bring take make carryPeople in Chile prefer instant coffee †¦Ã¢â‚¬ ¦ freshly brewed. to with for about Even the most †¦Ã¢â‚¬ ¦ differences in consumer profile of a Columbian and a Venezuelan will not have been lost in Starbucks. illusive catchy gentle subtle In order to †¦Ã¢â‚¬ ¦ competitive advantage, companies will try to make their products and services stand out from their competitors’. insure secure sure certain Marketers need to be aware of the buying behavior of †¦Ã¢â‚¬ ¦and potential customers. present existing conventional current US-style coffee houses have been †¦Ã¢â‚¬ ¦ up in the upmarket districts of the country. appearing springing coming oing Anyone who knows the Starbucks story can already visualize potential outlets in the most fashionable †¦Ã¢â‚¬ ¦ of the region’s capital cities. neighborhoods neighbors fields factors The †¦Ã¢â‚¬ ¦ aim of advertising is to persuade consumers to choose a specific produ ct or service. efficient extreme ultimate decisive Brand also presents some intangible aspects of a product since it is how the product or often even the whole company’s †¦Ã¢â‚¬ ¦ by its customers. perceived received believed relieved Brand is the †¦Ã¢â‚¬ ¦ of ideas, feelings, and perceptions about lifestyle and status, image and quality. versus nexus lexis focusNumerous shopping malls offer customer free parking, and all the major retail brands can be purchased under one †¦Ã¢â‚¬ ¦. roof house tower citadel Coca Cola has †¦Ã¢â‚¬ ¦ its soft drinks to every market. economized altered customized separated Consumer tastes vary enormously from one country to †¦Ã¢â‚¬ ¦. another the other ohers other Their mailing list contains plenty of information and data so that they won’t have any difficulty †¦Ã¢â‚¬ ¦ the most appropriate recipients for the mailshots. to identify identify identifying identified The most important decisions for international marketing are probably†¦Ã¢â‚¬ ¦product standardization and variety reduction. hat of what which of those of In international marketing, it is necessary to meet individual national requirements, particularly where †¦Ã¢â‚¬ ¦goods are concerned. consumer consumption consuming consumed 15. The 2008 market is a declining market with businesses closing down, employees losing their jobs and a challenging stock market. Reducing declining falling failing 16. This technique is applicable to a wide variety of crops, but some modifications may be necessary to accommodate the†¦ peculiarities of each type. Forms specialties peculiarities specifications 17.Irony†¦ is a situation in which something which was intended to have a particular result has the opposite or a very different result. Subtleness irony peculiarity homogeneity 18. Some analysts say Starbucks was forced to globalize because it had saturated its home market. Balanced equaled saturated justified 19. The extremely †¦volatile exchange rate has contributed to considerable uncertainty in ? nancial markets. Impressive volatile confidential expanding 20. Expanding †¦. operations overseas poses challenges, including finding business partners, protecting intellectual property and complying with different local laws. Businesses Operations ork enterprises 21. For long-term sustainability of the industry, it is important to diversify the product †¦range and move towards products that are less resource intensive and fulfil market requirements. Types range forms mediums 22. Mission †¦statement is a short written description of the aims of a business, charity, government department or public organization. purpose mission target aim 23. If you want to compete you must play to your own strengths. play work base contribute 24. In many countries today, global brand owners command the super-premium†¦ end of the market in any given product category, while local brands command the rest. Side end type sort 25. Global brand owners poured into the newly opened markets and, facing little competition in countries unaccustomed to consumer culture, they thought they would clean up. With about to for 26. As people become better off, they want more choices, not fewer. On with about off In order FillBlank 1. R(ed/red) t(ape/tape) and other examples of government bureaucracy hinder a company’s entry into a market. 2. Consumers’ buying habits can be described as their p(urchasing/purchasing) behavior. 3. A w(holesaler/wholesaler) sells goods to the retailers, usually in large quantities. 4.If goods in a shop are on s(pecial/special) offer, they are being sold at a lower price than usual. 5. If a market s(aturates/saturates), it provides too much of a product so that there is more of this product available than there are people who want to buy it. 6. N(ovelty/novelty) is something which has not been experienced before and so is interesting. 7. If a culture is h(om ogeneous/homogeneous), it consists people which are similar to each other or are of the same type. 8. A m(ission/mission) s(tatement/statement) is a formal summary of the aims and values of a company, organization, or individual. 9.M(arketing mix/marketing mix) is a combination of factors that can be controlled by a company to influence consumers to purchase its products. 10. M(ailshot/mailshot) is the posting of advertising or similar material to a lot of people at one time. Marketers sometimes focus on particular segments of a given overall market. This process is known as ‘t(arget/target) marketing’ T(angible/tangible) assets are real, physical assets owned by a firm or individual that can be seen or touched. Unit 3 The excellent relations the company enjoys with the local community are a †¦Ã¢â‚¬ ¦ to its highly effective PR Department. credit gift alent genius As a result of the government’s †¦Ã¢â‚¬ ¦ of currency controls, its close relations with s everal major foreign investors have been jeopardized. proposition imposition compensation concession While some of Toyota's Japanese plants have †¦Ã¢â‚¬ ¦ production for certain models, over 16 plants are still closed. assumed consumed undermined resumed Retailers need to †¦Ã¢â‚¬ ¦ and build a relationship with the customer across a range of channels including the internet. inquire require acquire secure There’s a lot we can do to keep our customers and learn more about them. But we need to be creative and come †¦Ã¢â‚¬ ¦ with good ideas. p on about for I hope you don’t mind me †¦Ã¢â‚¬ ¦. to phone phoning phone phoned I hope that you might be able to advise me †¦Ã¢â‚¬ ¦ franchising contracts. for with about on Relations between them are rather †¦Ã¢â‚¬ ¦. They don’t seem to like or trust each other. smooth straightened amiable strained IAG has an unrivalled scale of operations and a †¦Ã¢â‚¬ ¦ of political and business connections . property wealth vast sum China is probably the insurance market with the biggest †¦Ã¢â‚¬ ¦ potential in the world . untapped unheard unknown untouched Today, turning its pioneering presence into a †¦Ã¢â‚¬ ¦success is AIG’s biggest challenge. ntrepreneurial commercial enterprising economical The report †¦Ã¢â‚¬ ¦two key elements of a successful strategy. pinpoints guides invents orients In China, extravagant entertainment are part of business †¦Ã¢â‚¬ ¦. doing practice action act The †¦Ã¢â‚¬ ¦customer of the 21st century does not have time on his or her hands. relentless disordered preoccupied restless Many major retailers failed to adjust to the †¦Ã¢â‚¬ ¦ towards internet buying. orientation move direction walk Unit 3 27. After †¦. cementing good contacts, he went in and completely.. undermined all our hard work. Breaking/soured maintaining/established romoting/ built cementing/undermined 28. Widespread rumours of a hostile take-over bid are certain to .. strain relations between two leading French software companies. drain strain stress pain 29. The restless customer of the 21 century does not have time on his or her hands and there are million other providers, all ready and eager to sell to that customer. Restful Restless resting rested. 30. If something is transparent, it is very clear and easy to understand. Transferable transparent transmissible transactional 31. If someone is explicit, he or she says things clearly, exactly and openly. xplicit implicit requisite honest 32. An intermediary is someone who carries messages between people who are unwilling or unable to meet. Immediacy intermediary intermediatory intermediation 33. I think we'll have to terminate his contract because he doesn't fit in with the other people in the office. Extend renew terminate sign 34. If a bank or other organization underwrites an activity, it gives it financial support and takes responsibility for paying any costs if it fails. Under writes makes certain guarantees secures 35. Capitalization is the total value of a company's shares on a  stock exchange.Market price capital capitalization market share 36. China was considered to be the insurance market with the biggest untapped potential in the world Untouched untapped unused undone 37. To lobby means to attempt to convince public officials to favor a certain cause or take a certain action. Persuade tempt induce lobby 38. In terms of investing in emerging markets, AIG has an edge over other insurers. edge advance experience activeness 39. With roots dating back more than half a century, AIG has an unrivalled scale of operations and a .. wealth of political and business connections. richness ealth vast various 40. Her outstanding performances set a new†¦ benchmark for singers throughout the world. record remark benchmark line Gapfilling 1. To a(ffiliate/affiliate) means to cause a group to become part of or form a close relationship with another, usually la rger, group or organization. 2. Our agent let us down, we though we could c(ount/count) on him to boost sales but he had no commitment, no motivation. 3. They may be our competitor, but we want to stay on good t(erms/terms) with them. 4. They didn’t h(it/hit) it off at first, but little by little the came to be friends. . You should be able not only to relate to your employees, but also to h(old/hold) on to them. 6. We are definitely going to create a new post, so I suggest we should s(ound/sound) out a few people about it. 7. We continue to be one of the world’s leading business-to-business supplier of office products and services, and our m(otto/motto) continues to be â€Å"Our job is to make your job easier†. 8. We’d like to d(raw/draw) your attention to our special offers for regular customers like you. Customers will tolerate a little delay, but they are unlikely to p(ut/put) up with rudeness.They get on really well with each other, so it came as a s urprise when they f(ell/fell) out over such a trivial incident. He’s going to be t(ied/tied) up in the meeting till noon, so please come and see him in the afternoon. Unit 4 1. The company will †¦Ã¢â‚¬ ¦ shares to indicate who owns the company, and in what proportion. print issue publish release 2. Billionaire financier George Soros stands to make †¦.. profits with his newly launched investment fund. beautiful handsome pretty hunky 3. If you †¦Ã¢â‚¬ ¦ something, you to control it, usually in order to use its power. tackle harness integrateTheir hard work and investment is beginning to†¦Ã¢â‚¬ ¦ fruit. manufacture produce bear bring Several staff underperformed last year and didn’t †¦Ã¢â‚¬ ¦their targets. see meet talk please Whether or not to deregulate health care is a †¦.. issue. separate divisive gapping splitting When some key employees disappeared, the boss said that they’d left to †¦Ã¢â‚¬ ¦ other opportunities. gain pursue purchase ensure We are looking for ways of †¦Ã¢â‚¬ ¦ our rivals. No one will be cheaper than us. underselling below selling above selling overselling In the late 1990s, many countries †¦Ã¢â‚¬ ¦ a sharp economic downturn. looked viewed witnessed glancedStaff who never get any praise for their achievements may †¦Ã¢â‚¬ ¦ up underrating their own abilities. finish terminate complete end What we are looking for †¦Ã¢â‚¬ ¦ a candidate who can get results and work well under pressure. are is being be 6. Of course I can see now that Brian is an †¦Ã¢â‚¬ ¦ to our company, and I’m sorry I so badly misjudged him when he started working for us. asset access assessment acceptance 7. We’ll cut our expenses and downsize our †¦Ã¢â‚¬ ¦ in order to become more competitive on the market. practices actions operations work 8. After some teething troubles, they now have a †¦Ã¢â‚¬ ¦ business with a huge turnover. declining thriving riving diving It’s been a lot of hard work, but she seems to be really making a †¦Ã¢â‚¬ ¦ of her business. walk go step come The new product †¦Ã¢â‚¬ ¦filled the gap of the market and †¦Ã¢â‚¬ ¦took off as soon as it was launched. filled/took filled/set covered/took covered/set If an industry, company, activity etc is in the †¦Ã¢â‚¬ ¦, it is not doing well or developing. depress deadness doldrums docks The Mobil logo is an instantly †¦Ã¢â‚¬ ¦ logo across the planet. recognized aware conscious sensed While it's difficult for the average investor to buy shares in Facebook right now, there are rumors that the company will go †¦Ã¢â‚¬ ¦ in 2012. stock general widespread ublic 41. The advent of LCD watch technology in 1970s created a vast opportunity for the company. Arriving Adventure advent going 42. Gimmick is something which is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something. Slogan gimmick mimic gadget 43. We have also seen the downfall of some companies which over-expanded during the last boom. Downmove downwards downfall falldown 44. As the retail market became saturated, they had to think up a short-term strategy and develop some long-term planning. Out up on of 45. Today's consumers are very price.. onscious, but aggressive price promotions undermine the perceived value of our brand Aware knowing informed conscious Gapfilling 1. â€Å"N(epotism/nepotism)† means using your power or influence to get good jobs or unfair advantages for members of your own family. 2. If someone is r(uthless/ruthless), they have or show no pity or compassion for others. 3. P(rototype/prototype) is the first example of something, such as a machine or other industrial product, from which all later forms are developed. ’ 4. A t(riumph/triumph) is a very great success, achievement or victory or a feeling of great satisfaction or pleasure caused by this. . The company has loya l customer b(ase/base) because it meets the expectation of customer by always delivering the goods at lower prices. 6. The company made a profit for the first time since going p(ublic/public). 10. A â€Å"g(immick/gimmick)† is something which is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something. 11. We don’t want our customers to think we were r(ipping/ripping) them off if we charged them a higher price. Nobody thought we’d clinch the deal, but we came up t(rumps/trumps) in the end.A â€Å"high f(lier/flyer/flier/lyer† is someone who has a lot of ability and a strong desire to be successful and is therefore expected to achieve a lot. 7. Since the emergence of high-speed Internet, the music industry has complained that it is being brought to its knees by the p(irates/pirate/pirates/irate) of downloading. 8. A â€Å"f(law/flaw)† is a fault, mistake or weakness, espec ially one that happens while something is being planned or made, or which causes something not to be perfect. 9. If someone is f(ussy/fussy), they not easily satisfied and have very high standards about particular things.If a company is going p(laces/places), it is on the way to success. We had been always ahead of our rivals until 2003 when they o(utstripped/outstripped) us for the first time. Unit 5 16. We use †¦Ã¢â‚¬ ¦ strategies to reach audiences across all channels, from digital to mobile to word of mouth. integrated consolidated united blended 17. In the interview with Bloomberg Opedal says that Orkla is willing to sell assets to †¦Ã¢â‚¬ ¦the expansion in Asia. supply finance pay off provide 18. Unemployment in the booming economies of Australia and New Zealand is at †¦Ã¢â‚¬ ¦lows. most least record highest 1. The company is †¦Ã¢â‚¬ ¦ ways to keep the best salespeople. making oing watching devising 2. A liberal education helps students develop a †¦Ã¢â ‚¬ ¦ of social responsibility. sense feeling perception sensation Because technology companies face the †¦Ã¢â‚¬ ¦ labor markets, they have been the most aggressive in devising ways to keep workers. smallest narrowest tightest tiniest Managers can †¦Ã¢â‚¬ ¦educational and special training leave for staff and encourage them to attend training programmes and conferences. decide avoid add advocate Don’t throw money at the workers who want to leave because pay †¦Ã¢â‚¬ ¦ don’t always work. rises raises lifts elevations 6. The company want to hire people that are totally †¦Ã¢â‚¬ ¦ with their values. ined dealing accompanied aligned 7. As a boss, you need to make employees feel †¦Ã¢â‚¬ ¦ they’re not interested in looking elsewhere, because they’re very happy with their life. as though though if whether 8. Building up employee loyalty is important with unemployment at a †¦Ã¢â‚¬ ¦ low. extreme most total record 9. The new CEO †¦Ã¢ € ¦ the bureaucratic corporate culture to profit-minded entrepreneurship. formed transferred transformed translated 10. The growing number of close relationships between staff has very bad effect on both performance and †¦Ã¢â‚¬ ¦. morale moral motive motion He has a †¦Ã¢â‚¬ ¦of accomplishment when a demanding task is carried out successfully. eel sense thinking perception The company should have †¦Ã¢â‚¬ ¦ of an individual’s or group’s efforts or contributions. acknowledgement knowledge realization admission 46. If an employee is so overloaded that there is not time to keep organized this can increase the stress that leads to burnout. Over-burn burn-off burnout burn down 47. Generous remuneration packages are often attached to overseas postings. numeration remuneration pay benefit. 48. Wholly foreign owned enterprises enjoy exclusive management control of their own business activities and have †¦autonomy in their operation and management with less interference from the government.Appraisal autonomy bureaucracy assessment 49. In a performance †¦appraisal, an employee discusses with their manager how well they have been doing their job, their progress, aims and needs at work. Bureaucracy commission appraisal incentive 50. Staff retention is one of the key factors required to keep your service quality constantly at high level. Retention maintenance retention intervention 51. Already providing top quality services, the company goes a step further by exceeding customers' expectations at all times. More forwards upwards further 52. Labor crunch is a situation in which there are not enough workers.Redundancy restriction crunch intension 53. The company’s parental leave policies are very generous in allowing time off and reentry into employment. Leave off rest vacation 54. We revamped all the management system, but the business is doing no better than it was before. Redid revamped retained regenerated 55. Morale†¦. i s the amount of confidence felt by a person or group of people, especially when in a dangerous or difficult situation. Morale spirit mood status 56. A parent must be careful not to show favoritism towards any one of their children. Favorite favorability favoring favoritism 7. Could I have a quick word with you? saying sentence word talk 58. Actuaries†¦. are people who calculate insurance risks and premiums according to statistical probabilities. Insurers calculators statisticians actuaries 59. If something is†¦ negligible, it is of very little importance or size and not worth considering. remote negligible slight faint 60. They have to take decisive action to prevent these losses from escalating. Take make create do 61. By focusing on customers and their expectations, he helps companies develop integrated strategies to achieve long-range performance goals.Integrated connected interrogated interrelated 62. She resumed her career after an interval of six years. Retook resume d redid remade 63. While acts of terrorism receive the most coverage, it’s the more traditional events such as fires, floods, explosions, power failures or natural disasters that have the biggest impact. Cover coverage newspapers social networks 64. Whether the quality of customers' experiences is poor or excellent, all companies have room for improvement. Place vacancy room emptiness 65. When staff turnover is high, a manager needs to understand why people are leaving and work on correcting it.Turndown turnoff turnover turning 66. In urban areas all the major operators in the last few years have been focusing on corporate clients to boost their revenues. Boot boost shoot host 67. About five years a go, the company began to lose sales and market share, and in the last two years, it has made a loss. made done caused taken 68. Individual business units must own and manage their own risks within the framework of an overall risk management policy. framework structure infrastructu re organization 69. I am going to suggest we carry out a study of the market, and take it from there. carrying carry arried to carry 70. If a company is in a precarious situation, it’s in a dangerous state and there’s a risk that it may go out of business. cautious precautious precarious embarrassing Gapfilling 1 I am up to my e(yes/eyes) at the moment. Would you be able to give me a hand with these progress report for tomorrow’s meeting. 2 R(aw/raw) material is the basic material from which a product is made. 3 R(etention/retention) is the continued use, existence or possession of something or someone. 4 P(erk/perk) is an advantage or extra thing, such as money or goods, which you are given because of your job. Common s(ense/sense) is the basic level of practical knowledge and judgment that we all need to help us live in a reasonable and safe way. 10. People talk much about need for work that gives them quality of life, the work-life b(alance/balance) and the a voidance of stress. A judicious system of p(erks/perks), such as housing allowances or extra holidays should be devised. When the staff feel responsible and accountable for their own work, and when they are somehow involved in the decision-making p(rocess/process), their job satisfaction increases. 6 To d(evise/devise) means to invent a plan, system, object, etc. usually cleverly or using imagination. 7 â€Å"D(esperation/desperation)† is the feeling that you have when you are in such a bad situation that you are willing to take risks in order to change it. Everyone needs to continue to develop personally and p(rofessionally/professionally) on the job. A â€Å"s(tatus quo/status quo)† is the situation as it is now, or as it was before a recent change. 8. A s(hareholder/shareholder) is a person who owns some of the equal parts into which the ownership of a company is divided. 9. Our general manager is in c(harge/charge) of running the company and for making joint strate gic decisions with the CEO.Unit 6 21. The treatment of a risk in one area may significantly increase the †¦Ã¢â‚¬ ¦ to risk in another area. contact exposure revelation disclosure 22. Failure to attempt †¦Ã¢â‚¬ ¦ the risks that can occur can easily result in a project riddled with potential for failure. managing manage to manage managed 23. While risk management has†¦Ã¢â‚¬ ¦ improved in the last decade, the risks have changed. undoubted undoubting undoubtedly undoubtful 24. Recovery plans of companies should include making certain their vendors and suppliers are also prepared for business †¦Ã¢â‚¬ ¦. interferences interruptions nterventions intrusions 1. The SIA offers a unique forum for dealing with health and †¦Ã¢â‚¬ ¦ issues that may impact manufacture or sale of semiconductors domestically. safety protection security well-being 2 We need executives who can manage strategic risks properly in addition to being able to †¦Ã¢â‚¬ ¦ decisive action whenever necessary. make take do work 3. The company is losing direction and its core products are losing †¦Ã¢â‚¬ ¦.. appeal appearance tempt picture 4. There was a marked growth in turnover, †¦Ã¢â‚¬ ¦ the group’s rapid expansion over the last decade. reflect reflects reflected eflecting 5. Implementing a systematic †¦Ã¢â‚¬ ¦ to workplace safety will require a cultural change in many organizations and within the safety profession. way methodology road approach 6. Company policy and workstation practice must dictate that safety never takes a back †¦Ã¢â‚¬ ¦ to other interests. chair sit seat row No one should tolerate a potentially disabling or life-threatening risk in the †¦Ã¢â‚¬ ¦ of cost-cutting, productivity or any other priority. name image title behalf It is impossible to †¦Ã¢â‚¬ ¦ all risk when entering a new market. legitimate designate imitate eliminate 9.Research show that one-third of the world’s leading companies have †¦Ã¢â‚¬ ¦ for i mprovement. place location area room 10. Unless businesses accept and review risk regularly, they could eventually find themselves in a state of crisis, struggling to survive †¦Ã¢â‚¬ ¦ focused growth. instead than but rather than Gapfilling 1. If a risk is n(egligible/negligible), it is so small that that it is not worth worrying about. 2. â€Å"A(ctuary/actuary)† is a person who calculates how likely accidents, such as fire, flood or loss of property, are to happen, and tells insurance companies how much they should charge their customers. . Many business leaders are s(cratching/scratching) their heads when it comes to protecting their business against risks. 4. Businesses that do attempt to manage these risks will boost their b(ottom/bottom) lines. 5. â€Å"H(azard/hazard)† is something that is dangerous and likely to cause damage. 6. Absenteeism is the practice of regularly staying away from work or school without good reason. 7. There is a lot companies can do to stop risky events from becoming a disaster in the first p(lace/place). 8. â€Å"C(raftsmanship/craftsmanship) is the skill at making things. 9.Joint v(enture/venture) is a commercial enterprise undertaken jointly by two or more parties which otherwise retain their distinct identities. 10. â€Å"S(take/stake)† is a share or a financial involvement in something such as a business. If the risk is n(egligible/negligible), it is so small that it is not worth worrying about. â€Å"D(icey/Dicey)† is an informal word which means the same as â€Å"risky†. â€Å"Economic b(lockade/blockade)† is a situation when a country or place is surrounded by soldiers or ships to stop people or goods from going in or out. Unit 7 26. †¦Ã¢â‚¬ ¦from Facebook, Fotobounce can also upload photos to Flickr.Away Apart Except Separated To be open and transparent as part of our commitment to boost public †¦Ã¢â‚¬ ¦ in publicly funded education. reliance possession confidenc e intimacy 28. Vehicle loan providers have set up internet †¦Ã¢â‚¬ ¦ where they allow clients to fill out loan applications on the internet. functions working operations actions 29. Yoox. com chose to launch in Europe first, close to the designers †¦Ã¢â‚¬ ¦ goods it sells. that which whom whose 30. We enjoy working with companies that want to †¦Ã¢â‚¬ ¦ the online world and generate revenue through the ‘ world wide web' (www). mbrace contain hold encircle 1 †¦Ã¢â‚¬ ¦biggest US retailers are developing integrated operations. Some of the Some the Some of Of the 2. The company has expanded well beyond its †¦Ã¢â‚¬ ¦ as a seller of books and CDs, acting as an online mall selling everything from gourmet foods to clothing. basis ground causes roots 3. JC Penney, the century-old department store chain, †¦Ã¢â‚¬ ¦ its Internet sales reach $600m last year. saw looked pointed stared 71. If you waste your company's money you could risk going bankrupt because th e money that you are wasting could be better spent else where. oing go to go went 72. If you †¦. customize a product or service, you make or change it according to the buyer’s need. customize individualize justify commercialize 73. Smarterwork does an excellent job of matching freelance†¦. professionals to organizations looking for particular skills. professors professionals employers recruiters 74. If you are †¦.. browsing the Internet, you are looking for information on it. seeking investigating browsing logging on 75. A directory is a book which gives a list of names, addresses or other facts. dictionary postal directory guidebook 76.Major players such as Coca-Cola are now seeing their Facebook pages receive more hits†¦ than their individual websites. comers guests strikes hits 77. A gourmet is a person who knows a lot about food and cooking, and who enjoys eating high-quality food. eater taster appetite gourmet 78. High-street products are those that a re intended for ordinary public and not for rich people. high-street low-street common usual 79. Russian internet company Yota has grown from †¦Ã¢â‚¬ ¦ to become one of the largest firms in the market. basics scratch nothing fundamental 80. Internet shopping is easier, more convenient and offer bigger†¦. nd a lot of the major retailers are having to get to grips with it because consumers are dragging them into the space. sorts goods ranges kinds 81. As we didn’t understand the potential impact of e-purchasing early enough, so we are lagging behind our competitors. coming stepping lagging walking 82. Our company will be able to compete in the new global marketplace only if we seize the opportunities present. seize Do Make hold Fillblank 1. Search e(ngine/engine) is a computer program which finds information on the Internet by looking for words which you have typed in. To l(itter/litter) means to spread across an area or place untidily. 3. A s(tart-up/start-up/ start up/tart up) is a newly established business. â€Å"A(utonomy/autonomy) is the ability to act and make decisions without being controlled by anyone else. 4. Bricks and m(ortar/mortar) is the term used to denote a business that operates conventionally rather than over the Internet. 5. M(ail-order/mail-order/ mail order/ail order) is a way of buying goods in which you choose what you want, usually from a catalogue, and it is sent to you. FillBlank Unit 1 1.As an instructor she has s(ense/sense) of humor, she is enthusiastic and sets long-span goals. 2. â€Å"C(orporate/corporate) i(dentity/identity)† is the characteristics of a  corporation  which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of  trademarks. 3. To encourage effective communication between departments, the Trust was keen to adopt open p(lan/plan) office accommodation. Unit 2 4. The process of expanding b(eyon d/beyond) the domestic market can seem very intimidating and daunting for many small businesses. . If you state an amount per c(apita/capita), you mean that amount for each person. 6. An o(utlet/outlet) is shop that owned by a particular company and that sells the goods which the company has produced. 7. One of the big problems for smaller investors is getting a f(oothold/foothold) in the commercial property market. 8. F(oreign/forgeign) e(exchange/xchange) is the system by which the type of money used in one country is exchanged for another country's money, making international trade easier. Unit 3 9. If you b(reak/break) off a talk with someone, you stop it because you can’t find agreement. 0. ILT Services is set to b(uild/build) up a sales network for Poland, the Czech Republic, Slovakia and Hungary. 11. LABG is a student organization whose purpose is to f(oster/foster) the relations between Chicago Booth and Latin American people. Unit 4 12. The customer b(ase/base) is th e group of  customers  or  consumers  that a  business  serves. 13. A w(holly/wholly) owned subsidiary is a company whose stock is entirely owned by another company. 14. C(osmetic/cosmetic) s(urgery/surgery) is any medical operation which is intended to improve a person's appearance rather than their health. 15.If you o(utbid/outbid) someone for something, you offer more money than him or her to buy that thing. Unit 5 16. â€Å"C(omission/commission)† is the payment to someone who sells goods which is directly related to the amount of goods sold. 17. C(ommon/common) sense is the basic level of practical knowledge and judgment that we all need to help us live in a reasonable and safe way. 18. If you get a pay r(ise/rise), you have an increase in the fixed amount of money you earn for doing your job. 19. Like the rest of the world, Canada will face a labour c(runch/crunch/crisis/risis) in the next 10 years. Unit 6 20.Successful modern leaders should be supportive of staff, but should also take d(ecisive/decisive) action to maintain standards of behaviour. 21. A h(azard/hazard) is something that is dangerous and likely to cause damage. 22. Staff t(urnover/turnover) is the rate at which employees leave a company and are replaced by new people. 23. â€Å"A(bsenteeism/ bsenteeism)† is a habitual  pattern  of  absence  from a  duty  or  obligation. Traditionally, it has been viewed as an indicator of poor individual performance. 24. Financial services firms are ahead of the curve when it c(omes/comes) to risk management practices.Unit 7 26. A d(irectory/directory) is a book that gives a list of names, addresses or other facts. 27. A p(ioneer/pioneer) is a person who is one of the first people to do something. 28. M(ail/mail) o(rder/order) is way of buying goods in which you choose what you want, usually from a  catalogue, and it is sent to you. 29. If someone or something is home-g(rown/grown), they belong to or were develope d in your own country. 30. If a product or a service is e(xclusive/exclusive), it is expensive and only for people who are rich or of a high social class. IndicateMistakes Midterm 1.In the Harvard Business School professor Theodore Lewitt’s seminal paper The Globalization of Market, (written) in 1983, he argued that, as new media and technology shrank the world, people’s tastes would converge, (creating) a single global market that (would be dominated) by the world’s most (success) brands. 2. So when the Berlin Wall (fell) and the barriers (to) world trade (came down), it seemed Prof Lewitt would be proved (rightly). 3. Global brand owners (poured into) the (newly opened markets) and, facing (few competition) in countries (unaccustomed to) consumer culture, they thought they would clean up.Then some awkward commercial realities started to close in. 4. Once local consumers (had tried) these new products, they (found) them (far too expensively) to buy (on regular basis), even if they liked them. 5. And soon, local producers (sprang up) (offer) much better (value for money) with products of only (slightly inferior quality) at a vastly lower price. 6. (Usually), too, these products were (better suited) to local tastes and cultural preferences than (that) being (foisted onto) consumers by the global corporations. 7.The global brand owners were left (spreading) their advertising and other (fixing costs) over (tiny market shares) and often faced (extra costs), such as tariffs. 8. In (many of) these countries today, global brand owners command the (super-premium end) of he market in any (given product category), while local brands command (rest). 9. The global brand owners could try (to move) into the mass market by (creating) low-price products (design) to suit local tastes, but that would throw them into head-on competition with local companies possessing better distribution channels and a (far deeper understanding) of the market. 0. Increasingl y, therefore, they have resorted to (buying) local brands and the companies (whose) own them. And here, of course, (lies) the paradox. Whatever is the point of owning a global brand if it does not (work) in global market? Final exam 1. (On the surface), flexible working might (seem to be) about people (being) able to choose their working hours and, perhaps, spend some time (to work) away from the office. 2. But it is also (a fundamental change) in the way (people work)- and, (more importantly), the way (they managed). 3.Flexible working is (a shift) from â€Å"time-based† to â€Å"result-based† (working practices) and could herald the biggest change (for) the (workplace) since the (start) of the industrial revolution. 4. New employee legislation is one of the main (motivation) for employers (to introduce) flexible working practice-but not the only one. In Europe, for example, employers are obliged (to offer) parents with young or disabled children the right (to request ) flexible working. 5. While legislation is a major catalyst to (introducing) flexible working, there are other reasons.In the US, for example, the fall in the price of (mass market computer) and communications technologies (are) encouraging organization (to allow) more home working. 6. Flexible working is also (likely) to (appeal to) a wider skill pool and help with (staff retention). Marry Sue Rogers, human capital management leader at IBM Global Service, says that IBM has embraced flexible working (helping) with recruitment. 7. In Europe, companies have to (provide) flexible working (because of) legislation-but it is also a way (to recruit) from a broader skill pool, (include) women and older people. . (With) an (ageing) workforce we have to find ways to retain older staff. It also gives (greater scope) to male employees who (increasing) want flexible working to create a better work/life balance. 9. Although new legislation (is forcing) organizations (to adopt) flexible working p ractices, there are (sound) business reasons to give employees more (flexible). 10. Organizations which have (embraced) flexible working have found that it can (cut costs) and improve productive). More importantly, it enables them (to recruit) staff from much broader skill pool and retain staff.Resit 1. Management (at) large organizations do not embark (on) widespread and risky company restructurings (unless) they believe their businesses are (for) straitened financial circumstances. 2. And the potential long-term damage (with) company branding that can be done if staff and managers clash publicly (over) plans will almost always take a back seat (to) other priorities, such as getting the business back (into) profit. 3. Nevertheless, brands are (a key part) of the intangible assets that (is) playing an (increasingly) important role on company (balance sheets). 4.This (means) that it can be a serious issue for any business if its brands emerge as (tainted) in the long term by strikes and other industrial conflicts. If this is the (risky), how can corporations or other (branded organizations) reduce this danger? 5. Langford estimates that about a third of his clients’ problems (with respect to) this risk (are) caused by the behavior of their (staff); with industrial action and disaffected workers (be) the most common examples. 6. Poor industrial relations do not come about (in isolation). They reflect (on) the business (as whole) and the way (in which) it is being managed. 7.If the management think the brand is (something) (done) by the marketing communications department, (this) makes for very poor brand (strategic). 8. The danger here for service companies (is) that the impression of the brand (given) to the customer is often dictated by the (behave) of staff at the bottom of the (organization hierarchy). 9. Brands (represent) the (value) of the organization’s relationship with (their) customers. It’s the one thing (a competitor) cannot cop y. 10. Companies are not able (to insure) against (declines) in brand value, but often compound the problem by (not manage) the risk to (their) most valuable asset.Indicate mistakes Midterm (1-3) 1. The communication between companies and customers is (increasing) becoming two-way, with customers service centres (designed) to gather information, not just (complaints), from customers about (all aspects of use) of a company’s products. 2. (Some) say that first impressions (count). (Another) think that someone’s character can only be judged after a lot of (contact) in business contexts and socially. 3. A new trend for companies (to set up) e-marketplaces on the Internet (that) they work together (on) procurement of materials and parts.Suppliers can make bids (in competition with) each other. 4. When firms work together (on) a particular project, they may (enter) into a strategic alliance. This may (take the format) of a (joint venture) between two or three companies or a consortium between several organizations. 5. Globalization has (affected) marketing strategies in many ways. In the past, for example, the best way to enter a market tended (be) the main concern. Today, (by contrast), international marketers ask themselves whether it is better to standardize or to adapt a product (across) different markets. . (Finding) the right international mix has (become) one of the key (question), and answers vary (greatly) from company to company and from product to product. 9. HCPS is a private health care organization (based) in Geneva, Switzerland. It (offers) advice and (treat) to wealthy people and company employees (all over the world). 10. The HCPS group was (formed) a year ago, (following) a takeover of HCP by Sanicorp, another health care organization. Since the takeover, the company has become more centralized, with more decisions (is) made by the top management at (head office).Final (1-7) 1 It (estimated) that 90 per cent of (medium) to large compa nies that could not (resume) near-normal operations within five days of an emergency would (go out of) business. 2 While acts of terrorism receive the most (coverage), it’s the more traditional (events) such as fires, floods, explosions, power failures or natural disasters (who) have the biggest (impact). 3 To (best) protect cashflow, competitive position and profit, companies need to (access) the potential hazards that can (impact) top revenue sources and make sure (there is) business continuity planning. 4. Getting) to a (win-win situation) clearly requires (a number of) special skills, such as (make) concessions. 5. After 17 years of (lobbying) by Mr Greenberg, AIG was the first foreign (insurer) (being) allowed (in to) China. 6. Over the (past) six years, Samsung (fights) to move its brand image more (upmarket) to compete with (premium) names, such as Sony. 7. Pressure has (mounted) on Samsung to keep its (efforts). The company recently slipped back (into) third place beh ind Motorola (on) mobile handset sales. 8. It is clear that young people have a (huge impact) (over) their parents and older people (when) it comes to (choose) technology. . (On) the surface, flexible working might seem to be about people (be) able to choose their working hours, and perhaps, spend (some time) working away from office. But it is also a fundamental change in the way people work, and more (importantly) the way they are managed. 10. (Flexible working) is also likely to appeal (with) a wider (skill pool) and help (with) staff retention. Resit (1-7) 1 People are happiest not only when they are (respected member) of a team (they admire) (but) when the team and the company are respected by (the world outside). Being (part) of a (trusted), honest group is an indispensable component of employee happiness and engagement. So (is) (establish) ties with colleagues you respect. 3 Management at large organizations do not embark (on) widespread and (risk) company (restructurings) un less they believe their businesses are in (straitened) financial circumstances. 4. Brands (are) a key part of the intangible (assess) that are (playing) an increasingly important role (on) company balance sheets. 5. It can be a serious issue (for) any business if its brands (emerge) as tainted (in the long term) by strikes and (another) industrial conflicts. . (Figures) out from 2004 from Ofcom, the communications regulator, (showed) that more than 56 per cent of homes had internet (access), with a third of those (have) a broadband connection. 7. Externally, advertising has been the most visible (form) of communication (with) customers. (Usual) this is designed to increase product sales, but there is also institutional advertising, designed to improve perceptions of company (as a whole). 8. UK companies have failed in the past (prepare) their (staff) in key areas before (sending) them abroad. What’s new is that they are starting to (pay attention to) it. . While 89 per cent o f companies formerly assess a candidate’s job skills prior to a foreign posting, less than half go through the same process for cultural suitability. 10. Several department heads are unhappy because they can’t get a quick answer when they want to spend money, even small sums. When they ask their present line manager 1. In 1967, John Kenneth Galbraith argued that the USA (was run) by a handful of big companies (who) planned the economy in the name of stability. These were (hierarchy) and bureaucratic organizations (making) long runs of standardized products. 2.They introduced â€Å"new and improved† (varieties) with predictable regularity; they provided their workers (for) lifetime employment and they enjoyed (fairly) good industrial relations with the (giant trade unions). 3. That world is now dead. The US’s giant corporations have either (disappeared) or (be transformed) by global competition. (Most) have shifted their production systems from high-volume to high-value, from standardized to customized. And they have (flattened) their management hierarchies. 4. Few people these days expect (to spend) their lives (to move) up the ladder of a single organization.Dramatic changes (are taking place). But where exactly are they (taking up)? Where is the modern company heading? 5. These are three standard answers (to) this question. The first is that a handful of giant companies are engaged (with) a â€Å"silent takeover† of the world. The past couple of decades have (seen) a record number of mergers. The survivors are (far) more powerful than nation states. 6. The second (school of thought) argues (almost the opposite): it (says) that big companies are thing of the past. For a glimpse of the future, look at the Monorail Corporation, (that) sells computers. 7.Monorail (owns no) factories, warehouses or any (others) tangible assets. It operates in an office building in Atlanta. (Freelance workers) are designing the computers while (d emand) is still low. 8. The third (school of thought) (says) that companies are being replaced by â€Å"net works†. Groups of entrepreneurs form such a network to market an idea. They then sell it to the highest bidder and (move on to) produce another idea and to create another firm, with the money (is) supplied all the time by venture capitalists. 9. Another way (to look) at the future of the company is (to focus) on the environment that will determine it.That environment is dominated by one thing: choice. Technology and globalization opens up (ever more) opportunities for individuals and (firm) to collect information and conduct economic activity outside traditional structures. 10. While the age of (mass production) lowered the costs of products (for) the expense of (limiting) choices, modern â€Å"flexible† production systems both (lower) costs and increase choices. 11. Consumers have more choice over where (will they spend) their money. Producers have more choice o ver which suppliers (to use). Shareholders have more choice over where (to put) (their) money. 12.With (all that choice) around, future (company) will have to be very flexible in order to (quickly adapt) to the changing environments if they (are to survive). 1. The nation was (in shock). David Beckham, Britain’s most (beautiful) footballer emerged from his house on Monday morning (to allow) the world (photograph) a wound above his left eye. 2. Sir Alex Ferguson, manager of (his then team) Manchester United, had (lost his temper) after a defeat and(kick) a football boot, (which) hit the Beckham eyebrow. 3. In sports, more than in most businesses, the management tactics are (out in the open) for all to see.Not many managers try (to strangle) their subordinates-as Bobby Knight, a former basketball coach at Indiana University, (once do). But the ability (to inspire fear) has always been an essential tool of management. 4. (Lots of) successful chief executives (rule by terror). (N one), it must be said, (reaches) the standard (setting) by John Patterson, who built NCR early in the 20th century. 5. One NCR executive discovered he (had been fired) when he found his desk and chair (in flames) on the company lawn. Modern laws (on) constructive dismissal and employee harassment have put an end (with) such fun. . However, terror in the workplace is (making a comeback) these days. In an economic upswing, fear (goes underground). Workers are (scarcity), and therefore powerful; bosses must handle the talent (with) care. 7. When times (turn tough), the balance of power swings. As Hank Paulson, chairman of Goldman Sachs, (put it), in a speech that upset his staff, â€Å"in almost every one of our businesses, there are 15-20% of the people that really (adds) 80% of the value. † (In other words), 80-85% are largely redundant-and had better shape up fast. 8. Does fear really motivate?In sport, says Scott Snook, who teaches organizational behavior at Harvard Business School, â€Å"fear can become a barrier to (take) risks, (yet) can provide the essential emotional kick needed to (meet) a challenge. † Coaches need to (strike) the right balance in order to develop talent. 9. Yet (use) in boardroom, fear can be disastrous. Tony Couchman, a headhunter at Egon Zehnder in London, (recalls) the board of a large firm with a chief executive who so dominated his directors that they (rarely) questioned or challenged him. â€Å"Success in such a company depends on (having) a great leader and a steady market,† he argues. 0. Jim Collins, author of a book that explains why some firms (succeed in) making the jump â€Å"from good to great’ and (other) fail, found that the approach (to) fear was a key distinction among firms that he surveyed. He found that in the (truly) successful firms people were â€Å"productively neurotic†. 11. At Microsoft, for example, employees worry all year (at the prospect) of their annual meetings with Bi ll Gates, (who) even (being shouted at) would not hurt as much as (seeming) to be an idiot. 12. The (driving) fear of failure, points out Mr.Collins, is not unique (to) corporate life. â€Å"I’m self-employed, and I live with constant fear,† he says. â€Å"But I’m self-afraid. † That kind of fear is common among creative artists and also in professional services (where) the person is the product and lots of fragile egos have to (manage). 1. In its 30-year history, Nike had become the (undisputed) leader in sports marketing. But beneath the success (was) an Achilles’ heel. Nike is named (for) a woman – the Greek goodness of victory-but for most of its history, the company had been perceived as (being) mostly about men. . Could Nike do more to realize full potential of female customers? And how could it afford (not to), given the threats to its future with Air Jordan (ran) out of air and brands like Sketchers (digging) into the teen market wit h shoes inspired by skateboarding, not basketball. That was a huge question at Nike HQ. The launch of Nike Goddess was the (makings) of an answer. 3. For (many of) its history, Nike’s destiny was controlled by its founders, Phil Knight and his (running buddies), who designed up athletes in locker rooms and made the (executive decisions).But by throwing together a diverse team of people with different backgrounds and different levels of seniority, Nike has found that it can keep (many of) its core attributes while (adding) news sources of inspiration. 4. (Taking) the (combination) of star designer John Hoke and newcomer Mindy Grossman, vice president of global apparel. Hoke designed (the look) and (feel) of the first Nike Goddess store. 5. Then Grossman, whose career has included (helping) (making) Ralph Lauren into a retail icon, pitched the design ideas to Nike’s top retailers as stores within stores.Now it (looks) like Nike has a chance (to reach) a crucial objective : double its sales to women by the end of the decade. 6. Nike Goddess began (as a concept) for a women-only store, and there’s a reason why. (Many) of the retail settings in which the company’s products were found were a turnoff to female customers: dark, loud, and harsh- in a word, male. (On sharp contrast), the Nike Goddess stores have the comforting (feel) of a woman’s own home. 7. Designing a new approach to retail was only one element in Nike’s campaign. (Another) was redesigning the shoes and clothes (themself).Nike’s footwear designers worked (on) 18-month production cycles-which made (it) hard to stay in step with the new styles and colours for women. 8. The apparel group, (which) worked around 12-month cycles, was better at (keeping on with) fashion trends. But (that) (meant) that the clothes weren’t co-ordinated with the shoes-a big turnoff for women. 9. When Jackie Thomas, Nike’s US brand marketing director for w