Impact of 4ps Towards Consumer Behavior on Mobile Phones

With the passage of time, advents in technology have given unfermented meanings to almost everything around us. Hence, theres no permanent in this world except change. This tidal wave of change has surely bear on or altered technologies especially in individuals modes of communication. These new advances have direct to addition of many things which was called as a revolution. But what rightfully concerns this study is actually the communicative revolution, wherein back to past times, where in throng only utilise letters as their mode of communications to their spang one whichs away from them.As technologies continue to evolve there came landlines. And instanter just a blink of an eye, information can now be transmitted through electronic signals and controlled waves present in the tenor around them. A spry ring is an electronic device which is used in two way communication. To make use of a wandering(a) phone, connection to a cellular network is required which is an inte rconnection of plant stations through which signals are transmitted, hence the mobile uses those signals to forge and check connection. Mobile phones are not used for calls only, especially modern mobile phones.They offer a wide variety of communicative services much(prenominal) as text messaging, sending and receiving emails, access to internet, interactive games, connectivity through Bluetooth and/or USB, and many more. Hence, the focus of this study is to discuss how 4ps elements affect towards consumer demeanor on mobile phones among the college students of The fisherman Valley College in Taguig City. This study is aiming of providing students of insights into the factors that reclaim the students behaviour when it comes to choosing and buying mobile phones, particularly for The Fisher Valley College Students.In addition to the mentioned studies in this report, the researchers will also find informations regarding how to conduct a qualitative and quantitative mart researc h study. The reports main focus will be on the students influences on mobile phones because it is these factors that aid the students in making a rational choice when given several alternatives to admit from. In this case factors influencing students behaviour in choosing a mobile phone from the different brands will be considered.