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Friday, April 26, 2019

Marketing plan for a new self service laundry In Dubai, UAE Essay

Marketing plan for a new self assist wash drawing In Dubai, UAE - Essay ExampleThis pull up stakes ensure that there is low formality and that authority is centralized. There be other organization designs that can be employed to adequately help the go with achieve its objectives. maven of such organizational designs is the team design where the company is made of different teams who work separately exclusively towards attaining a common goal. It is easier to achieve the companys objectives as a team rather than as individuals since different people have different skills and expertise.The company will be competing in a laundry improvement industry and will therefore be providing laundry function to the people of Dubai. The company competes right away with other laundry service companies such as sponsor Cleaners. Champion Cleaners has more than forty outlets in unite Arabs Emirates including Dubai. The company offers laundry services to approximately fifty part of the laun dry service customers in Dubai. In the year 2013, the company recorded sales of approximately 1.3 million garments per year. Our company is unless to begin its operations in Dubai hence it has no share of market. The company wishes to earn at least a twenty percent share of the Dubai market within the three years of its operations. The company will be competing directly with the pick-up and door to door delivery services offered by the Champion Cleaners which has seen the company grow at a high rate and even expand its operations outside United Arabs Emirates. Since our company will be beginning its operations in Dubai, we will be competing locally with the Champion Cleaners. The Champion cleaners however compete locally, nationally and even regionally with other laundry service companies. Nevertheless, the growth of the laundry service industry in Dubai can be estimated to around six percent in the last five years with very few players coming into the industry. The demand for the laundry services in Dubai is constant throughout the year. The state of both

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