Marketing Processes and Planning Essay Example | Topics and Well Written Essays - 4000 words

Marketing Processes and Planning - Essay instanceThis game is designed for indoor use only. It can be oprated by Apple iOS devices such as iPod, iPod (5Th generation) and iPhone.PESTLE Analysis is an essential and significant tool for analysis of computer and robotic game company i.e. Anki. It volition help to find out macro economic factors which are the issues in this manufacture. This analysis will promulgate about the advantages and disadvantage of computer and robotic game industry in terms of political, economical, social, scientific, legal and environmental.Anki is going to gear up their new product in the UK securities industry. Anki Drive is a new era of game. It can face a great deal of problem in the UK market, related to government policies. However, the video game industry market of UK is largest market of atomic number 63 and third largest in the world. According to a report the UK market generated $5.2 billion of revenues from video game industry (Newzoo, 2012 ). The UK market can earn more profit, if this new and unique car racing game is launched in this market. It helps the UK market to increase employments.The price of Anki Drive in the US is $199.99 and when it will be launch to the UK market it price becomes 119.21 (direct currency conversation) plus export charge or trading charge of product it whitethorn go up to 160 (approx. value, since the price factor may vary with loan factors between this devil nations). Trade between these two nations shares the global largest foreign direct investment partnership. Hence, there will be no issue between these two nations in terms of economic.In the UK market there are a huge number of Apple product users. Hence, it cannot be a major problem with Anki in terms of social issue in the UK market. Since, Anki Drive is only supported by iOS compatible products i.e. iPhone and iPad.Here, technological factor for Anki can be considered as product quality of Anki Drive. However, Anki is a new compan y and volition to lead the global market. Hence, they